Trending Auto Retail News
FIAT CEO: Apple is planning an ‘intervention’ in the car industry
Here's yet another piece of evidence suggesting Apple is covertly developing an electric car: According to the CEO of Fiat Chrysler, Apple CEO Tim Cook is "interested in Apple's intervention in the car." First reported by Reuters, Fiat Chrysler boss Sergio Marchionne...
Reynolds and Reynolds Acquires Another Co.
April 27, 2015 — So far this year, there have been eight acquisitions in the automotive retail vendor space, the latest deal being completed today by Reynolds and Reynolds. Today’s deal comes on the heels of last week’s announcement that Solera Holdings had acquired...
GM hints at dealer bonus redesign
DETROIT -- General Motors is in the home stretch of what executives call the most extensive makeover of a dealership network in automotive history. Though the requirements of the program rankled many dealers early on, the "multibillion-dollar investment" by GM over...
Yokohama Tire Continues Support For New York Yankees, Los Angeles Angels
Yokohama Tire Corp. (YTC) steps up to the plate this season by sponsoring two Major League Baseball teams: the New York Yankees and Los Angeles Angels. This will be the fifth year for YTC’s sports marketing partnership with the Yankees and its sixth with the Angels....
NACE | CARS Announces Return of Technology & Telematics Forum
NACE | CARS announced the return of the Technology & Telematics Forum (TTF). In its second year, TTF will provide a deep-dive into the future of shops and an overview of emerging technology for the industry. Sponsored by Auto Alliance and ASA, the 2015 program...
Auto/Mate Receives Platinum Award in Auto Dealer Monthly’s Dealers’ Choice Awards
ALBANY, N.Y. – May 18th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it has received a Platinum award in the 2015 Auto Dealer Monthly Dealers' Choice Awards. This year marks the second time that Auto/Mate has received a top ranking in...
Authenticom Hires McKeever as Senior Sales Executive
LA CROSSE, WI – Authenticom is thrilled to announce the hiring of Patrick McKeever, Senior Sales Executive. As LeadiD’s previous Director of Market Development, Patrick brings over 14 years of automotive industry experience to the company. Prior to his Directing...
Smart Automotive Service Owners Do Marketing Like This
Today’s savvy customers are carefully evaluating all of the businesses with whom they could work before making a selection. Set your shop apart with this basic business principle: Wow them with your branding. Because even for the little guys, branding matters. What is...
Why One Auto-Dealer Believes in the Power of Pre-Roll Ads
Drew Ament believes in the power of video pre-roll, those ads before YouTube videos, to sell vehicles. Pre-roll ads typically cost a fraction of other advertising, including a dealer favorite, paying for click-throughs onGoogle searches, said Mr. Ament, digital...
Car Dealers Can Cut Wasted Time
Customers, used to buying virtually everything on the internet, expect an Apple Store experience and no longer are willing to put up with the extended length of time it takes to buy an automobile. Automakers and their dealers finally recognize this reality and the...
5 Tips Dealers Need To Beat Chrysler Digital and FCA Digital at Their Own Game
I can easily pin the origins of my distrust of Chrysler to around 2 years ago. The Dealer group I was working for at the time had just received a report from Chrysler, showing that our internet closing ratio had dipped over a 3 month span for reasons that seemed to be...
Twitter Use by Auto Brands in on the Rise – How Can Dealerships Benefit?
There is no question that major auto manufacturers and brands have found success with social media in recent years, particularly with Twitter. In fact, numbers released by MarketShare late last year revealed that Twitter accounted for $716 million in auto sales...
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