Trending Auto Retail News
ADVERTISING: The Power of The Personal Touch!
In a recent visit to my dentist’s office, I overheard a conversation between the receptionist and a patient on the telephone. It seemed the patient on the phone was upset by the fact that the automated reminder system was mispronouncing his last name. I listened as...
5 Fresh Ways to Spring Clean Your Social Media Marketing
Nothing feels better than purging old ways and old stuff. But, it's not always easy. In the end, we know it's good for us but sometimes the journey isn't comfortable. Spring/Summer is the optimal season to take an assessment and get rid of all things that aren't...
Mobile is More Than Marketing
Recently I had the honor of speaking at Digital Dealer 18 in Tampa, Florida to a packed room of Dealers, and OEM Leaders, who were looking for the best ways to maximize their mobile footprint with car buyers. Most of them expected me to talk about things like the...
Chip Cards and New Liabilities: Coming to Your Dealership in October
When it comes to credit card processing, the U.S. can still be a little old-fashioned. The U.S. is one of the only countries in the world that continues to rely on credit cards with magnetic stripe technology on the back. As a result, more than half of the world’s...
DMS Systems and Invoicing
You may not be able to decipher a doctor's prescription, but the bill is always computerized. Why? They want to get paid. Your DMS invoicing system has the same objective; it enables your customer to have the information they need to pay you and ensures that your...
Federal Warranty Laws On FTC’s Radar
Over the years I have noticed more and more dealerships offering in-house warranties on used vehicles, backed by the dealership. It is a wonderful selling point and can set the dealership apart from competitors. But frequently dealerships want to make warranty...
How the Best Dealerships Crawl To the Top
The showroom floor is swamped. Your website needs an update. A sales mailer just went live. Vendors are calling . Your third-party leads need an audit. The copy machine is broken. Does that sound familiar? Somewhere on a 50 item to-do list, your dealership’s phone...
Manufacturers Go on the Offensive in Unprecedented Ways
The major automobile manufacturers are active at levels not seen since the days of linemake discontinuances and dealership terminations during the General Motors and Chrysler bankruptcy proceedings. It seems almost weekly that the lawyers at BSM are presented with a...
Review of Digital Dealer 18
I recently attended the Digital Dealer 18 convention in Tampa. Digital Dealer continues to evolve and gain significance with dealers, vendors and representatives from the brands each year. I have attended every convention starting with Digital Dealer #1 (DD1) held in...
Calm & Controlled Communications Secrets To Strengthening Your Team
A few years ago I was scuba diving in Bimini with a couple of buddies when we discovered a 45 foot long tunnel made of coral at 60 foot depth. The three of us gathered around the entrance, which was about four feet in diameter, pondering if we should go through....
9 Commandments for Leading by Example
A quick way to lose credibility is with a leadership style that says “don’t do as I do, do as I say.” If you’ve ever wondered why your people haven’t bought into you like you think they should, or how to earn even greater buy-in I suggest that doing a better job of...
Regrettable but Reality – Facing Challenging Family Business Decisions
In spite of family dynamic issues, ABC Auto, a second generation multi franchise dealership group was “successful.” Dad, our original client from 35 years ago, was quite the dynamo. He had been a very successful domestic dealer in a prosperous community. Back in the...
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