Trending Auto Retail News
4 Reasons Why Video is Your Fiercest Weapon
Today, we can find social media participation in nearly every corner of the automotive industry; dealerships are active on Facebook, automakers are sharing images on Instagram, even salespeople have joined the movement tweeting and posting trying to win more business....
The Vast Research Conspiracy
All it takes to sell anything to most car dealers is a report starting with the words… “Our most recent research shows that …” We are such suckers for misinformation disguised as valid research. All I have to say about that is my own research shows that most recent...
Dealership Solutions: 10 Things To Know After Hiring Millennials
There has been an abundant amount of buzz surrounding millennials the past several years. The media keeps releasing articles and reports, telling us all about this young and ever growing piece of the workforce. Granted, this is essential information if you’re hiring...
Education, Simulation, Accountability
Education, simulation, and accountability! Let me just expand on this. If I want to train in golf, I don’t just watch golf on TV. While watching golf on TV I may become educated in golf, but then I need to train through simulation. I would need to go out and hit...
Your customers talk…so listen!
I went to the Apple Store the other day (something I'm sure a lot of us have done). You see, I roll with a 4 year old Macbook Air & I love it but the power cord frayed, died, stopped working. Being that I was at work working on some graphic design stuff and...
3 Strategies Using Incentives to Drive Auto Sales
We’ve all seen the quintessential fishing reel and bait when referring to rewards and giveaways; Convincing people to take action by offering them something free does work. But why? It really comes down to human beings and the mental triggers that create response....
Avoid Digital Marketing Mobilegeddon By Using Quality Content
If your website traffic has plummeted since April 21, you’re not alone. As a direct result of Mobilegeddon—the name the media gave Google’s recent algorithm change that rewards mobile-friendly websites—more than 40% of top sites could see a drop in their search...
Service Dilemmas: What Would You Do?
Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you...
60 Seconds to Gain a Service Customer
Do you have 60 seconds to gain a service customer? Let me restate that: Do you have a structured 60 seconds to gain this customer? Why the emphasis on “structured”? Let me explain. Let me start with this. If you are a dealership that doesn’t already perform an...
9 Best Practices for Recruiting and Retaining Technicians
For every 10 technicians retiring, only two are coming into the industry, according to John Paulik, senior vice president and general manager of Tri State Truck Center, a Freightliner and Western Star dealership in Shrewsbury, Mass. “We are also looking at...
7 Critical Auto Repair Marketing Strategies
Some time ago I interviewed shop owners about the most critical marketing strategies for their shop. Here are their answers. I think you’ll find this info valuable. Let me know if I missed any. (FYI: Part of this was posted as an article on Repairpal.com). 1. Be...
7 Ways Your Direct Mail Should Be Digital
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have happened... Just...
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