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The Breakdown on Customer Relationship Management
It all comes down to customers. Without them, there’s no reason to be in business. The best business plan and greatest product in the world are meaningless if potential customers aren’t located, marketed to, enticed to check out what you’re selling, and convinced to...
How Can Service Teams Optimize Their Time?
One of the most important responsibilities of customer service teams is responding to customer inquiries quickly. It’s the first step to making customers happy. If you wait too long before getting back to customers, they’ll become frustrated and question your...
AUTO MARKETING: Meeting the needs of your customer is essential
The Internet has made it possible for car shoppers to have numerous options, outside of their local dealerships, when it is time to purchase a new car. While this gives small dealerships an even playing field to compete with their larger competitors, marketing...
The Sales Snapshot: 3 Ways to Put the Focus Back on Your Customer
The pace of change continues to accelerate in the B2B sales landscape. Corporate buyers have increasingly greater access to information, across multiple platforms, and in many formats, placing them in greater control of their purchasing process than ever before....
The Pursuit of Happiness: Creating Engaged Employees
Today’s market dictates that to succeed as a dealer, you have to create a great customer experience. You have to provide value and give the customer a reason to come back. A great customer experience is now one of the strongest value propositions any dealership can...
Putting the Experience Into Auto Finance
Why is it that auto finance isn’t more about the auto? Let me explain the question, which I have been thinking about for some time now. The “cool” part of auto finance is the auto. It is the physical element, the reason why the borrower is borrowing, the focus of the...
How To Build An Auto Repair Business That Runs On Autopilot
Most shop owners I talk with want a business that runs on autopilot. What exactly does that mean? Well, let's start with the true definition. The dictionary defines "autopilot" as a: "device for controlling an aircraft or other vehicle without constant human...
Where Should B2B Spend on Social Advertising
Paid programmatic marketing on Facebook, Twitter, YouTube, and LinkedIn are hot topics right now for both B2B and B2C companies trying to take advantage of the massive boom in social media advertising. But B2B and B2C can be vastly different creatures in the ways they...
Consumer Complaint Response Is Essential for Dealership Compliance
Establishing a compliance management system (CMS) is not a “one and done” event. Once ownership has implemented compliance programs, begun employee compliance training, and established a culture of compliance at the dealership, the next step is to monitor the...
Why Settle? Help Customers Find the Car They WANT!
AU.TO is a true search engine similar to Google in terms of speed, breadth, and ease of use, but it is tailored specifically for cars, and only cars. Conceived and built with both consumers and dealers in mind, AU.TO aims to improve the shopping experience for...
Turn CRM Into a Moneymaker With Post-Sale Follow-Up
I ran into an old acquaintance at Starbucks a while ago. I had referred him and his wife to a dealer friend a couple of years back, so I casually asked him how the deal had gone for them. He said he’d appreciated how seamless the dealership had made the experience,...
Have You Tracked Your Employee Turnover Lately?
Do you find yourself constantly concerned about retaining your employees and trying to hire the right people to take care of your customers? There has been an awful lot of discussion about this topic and how to become better at your hiring process and pay plans. I...
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