Trending Auto Retail News
5 Secrets To Make Lead Generation Work For You
Yin Yang is perhaps the most known and documented concept used within Taoism. With Yin/Yang, two halves come together to create wholeness. Examples abound in everyday life: night and day; sun and shade; art and analytics. Inbound and outbound marketing, when done...
Make Customer’s Drive to Your Virtual Car Lot a Breeze
Today, more consumers are researching cars online before ever stepping onto a dealer’s lot, significantly cutting down on the time spent at dealerships. In a recent Accenture survey of 10,000 automotive consumers, 62% said they researched their vehicle purchase online...
3 Easy Ways to Increase Your Customer Traffic
For most dealerships, attracting customers is the biggest barrier to success. The traditional customer-acquisition process is frustrating for dealers and hard on prospects and consumers. When you market your dealership using traditional lead-generation and...
4 Points on Time Optimization for Auto Repair Support Personnel
Often when considering resource utilization focus is drawn to technician efficiencies. Performing automotive repairs is the primary purpose of any auto repair shop. However, the people that support the repair process and the processes by which their work is performed...
Why your BDC Manager Can’t Be Your Administrative Assistant
Your business is booming, you’ve got your sales teams, desk managers and finance managers all ready to go. But, you have these “things” coming into your CRM from somewhere else. They’re INTERNET LEADS! What about phone calls? You’ve decided it’s time – time to set up...
Everything is Awesome in the Buy/Sell Market
The strength of the auto retail market and the improving economy will drive dealership acquisition activity and blue sky values throughout 2015 and into 2016. From my vantage point as a buy/sell advisor, I see three important market trends impacting the 2015 buy/sell...
Industry Trends Suggest Big Changes In Dealership Operations
The writing is on the wall. Some manufacturers are deciding to keep more profit while others are cutting warranties -- all while new players are entering the automotive service space. Trends are pointing towards the fact that dealership service departments are going...
3 Keys to Optimizing Use of Dedicated Resources in Auto Repair
A dedicated bay and/or equipment in an auto repair shop can present significant challenges. The objective is to realize the maximum return on investment but if care is not taken the resource can be overbooked or double booked and conflicts can result. In the example...
3 Traits That Make a Great Leader
Being a leader isn’t easy – if it were, everyone would be one. Leading others comes with more responsibility and accountability in all that you do, at all times. With that being said, it’s important to sharpen the traits that will mold you into the kind of leader you...
3 Crippling Digital Marketing Mistakes Small Businesses Make Right Out of the Gate
Whether they’re starting a brand-new business or bringing an existing one into the digital marketplace, small business owners tend to make the same mistakes again and again when jumping into an online marketing push. No matter your goals for your website and social...
Four Tips to a Better Summer Sales Meeting
It’s summer and much like our kids, we want to take some time off. Before that scheduled vacation time arrives, we tend to want to move at a slower pace. Meetings can get pretty brutal if everyone in attendance is feeling the same pull, especially on your sales team....
Telltale Signs Your Customer Is About To Leave (And What You Can Do About It)
If we’re honest, most of us will admit that we have favorite clients and customers. Maybe they earn that status by forming the biggest slice of our revenue pie; maybe they renew their contracts year after year without question, or maybe they’re simply an easy account...
Join us for Digital Dealer Las Vegas 2021