Trending Auto Retail News
Dealers’ “Above The Fold” Website Obsession Could Lose Digital Customers
Today, everyone needs everything faster. Faster food, faster service, faster route to work. Your customers are no exception. If your sales or service department phone rings more than five times, you will likely lose that client. If a customer comes into your showroom...
A Dog with a Note in His Mouth
In the automotive training business you have to constantly try to stay within your own niche. By doing this you are able to move forward when you understand what you plan to teach and not just wing it. In dealing with a pre-owned department you’ll find that the last...
How Much Are You Leaving on the Table?
How effective is my team? How well are we doing on expense management? Are we leaving anything on the table? These questions are asked by every business, in every industry…especially when profitability is challenged or running lower than targeted levels. Most auto...
Run a “Red Belt” Business
Within our new LearnToLead Elite Training Center adjacent to our Agoura Hills, California offices, I have a “Wall of Influencers.” On the wall are three separate photo displays where I’m posing with a substantial mentor in my life: John Maxwell, Zig Ziglar and Johnny...
Unlock 4 Phone Secrets to a Better Bottom Line
You probably think you know what it means to be good on the phone. It looks like your team hustles inbound and outbound calls and it sure seems like they’re being productive. You’ve got customers walking through your doors and cars leaving the lots. All is well,...
Successors: Bring Value
Here’s a new concept, successors: bring value! The opportunities are endless - your dealership is a multifaceted, financially complex business, employing hundreds of different types of people, and accounting for millions of dollars in sales. But when you dive deeper,...
Distance May Still Make the Heart Grow Fonder
It takes time, effort and resources to acquire a new automotive customer. After the initial sale, dealers invest in considerable efforts to build a relationship with the customer to build loyalty. A quick look at different automotive studies shows how important these...
3 Ways Dealer’s Address Efficiency, Transparency Challenges
It’s time for a little truth-telling. Let’s start with TrueCar. As a matter of principle, dealers don’t like the company. And who’d blame them? TrueCar essentially tells customers, “we’ll set you straight on a vehicle price before you contact the dealer.” Yet, if you...
The Core of Business Growth
Question: Is your dealership and its team members working under an all-encompassing business plan and processes or are you with the majority of dealerships riding on that vicious merry-go-round procrastination cycle? In a world of illusion - truth becomes a stranger....
A New Claim for Bad Dealer Acts: Private RICO Suits
We all know that today’s automotive retailers are not part of an organized crime syndicate. However, some don’t view it that way, and are alleging that dealerships are part of a “racketeering enterprise,” leading to recent RICO claims against dealer principals,...
Capture, Conquest and Close
Remember the days when print was the dominant medium for dealer advertising? Many thought that would never change. They were proven wrong by the succession of new media that began with the dawn of the Digital Age and continues with the proliferation of smartphones and...
Building Smarter Car Sales People and Why it is Imperative to the Future Economics of Your Business
Three Strategies to Build Lasting Relationships with your Women Buyers Today’s cars continue to become smarter as manufacturers recognize the value of automobiles that “learn” and adapt to the behaviors of drivers. Cars recognize their drivers by connecting to their...
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