Trending Auto Retail News
Content is Important, but there’s More to SEO than Building Pages
I've been pretty torn over the last few months. On one hand, I'm so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I'm concerned that many companies are starting to promote...
Why Car Sales Should Be Your First Job After Graduation
The National Center for Educational Statistics (NCES) projects that nearly 2 Million students will be graduating at the bachelor’s degree level as the Class of 2015.(FAQ) Consider the fact that nearly 71% of graduates this year are bringing home an average of just...
Service Departments Need Tune-Ups Too
The service department tends to be the busiest place in a dealership, and service managers must stay in tune with what’s going on. While meetings and discussions can be useful, at times they only result in vague ideas the service staff never acts upon. Just like in...
When Selecting F&I Providers, Demand These Must-Haves
Are your F&I providers accelerating your professionalism and efficiency, or have they become an unrecognized disadvantage to your F&I performance? This question is timely, given how fast the auto retail landscape is changing. You cannot afford to let your...
Sales vs Service
Today’s car business has many challenges such as customer satisfaction, retention, and overall profitability. One thing I find interesting is, many of the challenges that car dealerships face are self-imposed. Today let’s look at some of the challenges and areas of...
Have You Put in Your 10,000 Hours?
I don’t know about you, but I read a lot of books. Recently, I was covering for Steve Hall, who had to leave town on business at the end of one of his classes. The class had just started taking their exam. I didn’t have my laptop with me, so I didn’t have anything do...
Getting Something Done Well – Try It Sometime (if you can) – Part 3
This the final slice of my three-part review of “Why Strategy Execution Unravels,” an article printed in the resourceful Harvard Business Review. A comprehensive survey of CEOs and middle management revealed what the authors termed “Myths” regarding how things get...
DMS Inventory – Maximizing Gross Profit
Jim Sinegal, the co-founder of Costco once said, “We want to turn our inventory faster than our people.” There can be two meanings to this quote, the first being, “we hope that our employees will be with us a long time” and the second, “we hope that we turn inventory...
There’s A Lot of Meat on the Bone: Automotive Opportunities Abound!
It is the best of times in the automotive service business. There is so much opportunity out there that for your shop to miss out on it would be a real tragedy. From fixed ops directors, to parts and service managers, to advisors, to techs, to lot porters…all of you...
ADVERTISING: The Power of Resonance!
In a recent blog article by Randall Beard, President of Nielsen, North America, Mr. Beard revealed a startling statistic. Based on Nielsen’s study of 1.7 million ads over a 13 year period, 75% of respondents to a survey could not recall the ad and brand of a...
It’s Time to Get Bi-lingual
In April this year I had the pleasure of being part of the closing Keynote at Digital Dealer 18 in Tampa, Florida, with Peter Leto from Google, Ricky Lopez from David Maus Toyota and David Villa from Auto Dealer Live. The entire session focused on the value of...
Social Media In-House or Outsourced? The Positives & Negatives
Back when social media was catching fire like a gas station in a Michael Bay movie, everybody wanted a piece of the action. Thousands of "social media experts" showed up promising rainbows and unicorns to dealerships in search of a way to connect with their target...
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