Trending Auto Retail News
Confirming Appointments Reduces No-Show Rates
Friendly reminders are not just cordial contacts, they’re also good for business. That’s why it’s important to contact dealership service customers to confirm appointments. Doing so enhances the chance of them showing up, according to a study by DealerSocket, a...
IDDS Group Creates Awareness Around Regulatory Practices for Car Dealers
IDDS Group, an automotive consulting company with over 50 years combined experience providing car dealerships with in-depth business support, today announced that it has expanded its services to assist dealerships with requiring certification for all employees in the...
Preempt Lease-End Competition for Your CPO Inventory
The combination of consumer demand, increasing off-lease supply, and record-setting lease penetration is creating what could be sustainable momentum for the certified pre-owned (CPO) market. To provide context, consider the following market dynamics: Lease...
Preparing to Grow your Internet Department
It’s not the wand that makes the magic happen, but the magician who wields it. All of the tools, solutions, and leads in the world may be necessary to stay competitive, but it is the people you employ that make you profitable. If a dealership is only as good as the...
Humanize Your Online Presence
The use of social media is becoming mandatory for dealerships. Prospective clients are looking for local dealers’ Facebook pages; they’re searching YouTube for product comparisons and even asking friends across social platforms for recommendations. The problem in the...
Do You Have a Business… or Just a Job with More Risks?
When I was operating dealerships in Northeast Oklahoma, there was a little hamburger joint that had some of the best hamburgers and fried squash I had ever eaten. At the expense of my girlish figure, I would attempt to eat at this burger joint about once a week. The...
How to Get Granular With Your Paid Search Geotargeting
Your paid search ads don’t need to be shown to everyone. In fact, it’s less cost-efficient for you if they are, since that might result in clicks from searchers who aren’t near you, or aren’t in the market for a vehicle. Instead of having that happen, your...
“You’re Fired”
Over the years I've seen many dealerships terminate employees for various reasons. Most states today, state in their labor law claim, they are a right to work state. Interesting part about that is this means you really don't have to have a cause to terminate someone's...
There’s No Cheat Sheet for Referral Selling
Referral selling seems pretty simple, right? All you need to do is tell your salespeople to ask for referrals. Why wouldn’t they latch onto their most powerful sales strategy? After all, referred salespeople: Score every meeting at the level that counts Arrive...
Managed vs Self-Serve Chat
The automotive industry is really starting to come around to the idea that they must have chat on their websites. It has moved from being a luxury to becoming a requirement due to the increased use of mobile and the trend towards real-time communication. Now, the...
Eight Reasons to Sell Auto Parts Online
Today’s consumers expect the ability to research and buy anything online, at any time, on any device. With the continuous rise of online shopping, it’s no surprise that more and more buyers are purchasing factory auto parts online. The benefits, however, aren’t only...
Three Ways Your Dealership Can Attract Millennial Car Shoppers
Young people aren’t driving differently. They’re shopping differently. And that’s a good thing. The automotive industry is increasingly focused on the car-buying habits of the “Millennial” generation: car buyers born after 1980. Dealers have often been led to think...
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