Trending Auto Retail News
Dealership Marketing Spend: Too Much or Not Enough?
We have done extensive spend management work in the dealership space over the last 15 years. One of the biggest changes I have seen in overall dealership expenses has been the growth in the marketing expenses and the vast array of marketing strategy options available...
5 Ways SEO Writing is Backfiring on Your Website
Interest in automotive SEO content is likely at an all-time high thanks to increasing digital marketing budgets and the need to rank for high-value keywords that create a constant stream of leads. Unfortunately, all of the wonderful benefits of SEO that you've heard...
Packing Heat
Believe it or not, a lot of sales managers still ask me how much “leg” they need to leave in the payment for the F&I manager. In fact, as recently as last month, a manager messaged me to say that his general sales manager was demanding he leave a $30 a month leg...
What Really Motivates Your Employees?
It’s an age-old question and a $10 billion industry. Every year, thousands of books and self-improvement courses are sold, and the most successful motivational speakers command $20,000 to $50,000 per engagement. Yet leaders and managers in companies both large and...
The Recipe to a Successful Automotive Digital Marketing Campaign
Today’s consumers are more connected, empowered and informed than ever before, and with their easy access to information, and the power that comes with it, they naturally demand higher value and satisfaction from the products and services they buy. Auto dealers are...
3 Reasons Why Your Dealership Needs to Be Mobile
Today’s consumers are always on the go and constantly connected with their digital devices. A recent Forbes article predicts that by year end 2015, almost half of all Google searches will come from mobile form factors. (Olson, 2015) As Millennial and Gen Y consumers...
12 Areas of Focus to Improve Your BDC Process
On average, dealership’s are spending between $300 and $522 per vehicle to get calls, leads and showroom visits. It’s proven that a more effective process with those calls, Internet leads and unsold showroom follow ups will increase your bottom line. This is where a...
A Digital Audit: The One Thing Every Automotive Agency Should Provide
Digital marketing is exploding in the automotive industry. The average marketing budget for auto dealers now spends over 50% on digital marketing. As Media Post reports, the automotive industry is the second-largest advertising category (behind general merchandise...
Drive Sales Beyond the Summer With a Solid SEO Strategy
The busy summer sales season is in full swing, and automotive sales are expected to continue their strong momentum following a solid first half of the year. To keep this sales momentum going through the dog days of summer, many dealers are looking to invest in major...
Your Marketing Message: Let Customers Know Your Name Is Not “$199 a Month”
It’s happened to everyone. I can guarantee it’s happened to you within the last 24 hours. What happened? You were exposed to some type of advertisement—and when it was over, the message of who ran the ad was gone. Maybe you remember the offer. You may even remember...
Content Marketing
What is content marketing? Basically, content marketing is a strategic way to deal with publishing valuable and consistent content or information to acquire and retain a wide audience and possibly get positive customer feedback. This can be done in many different...
In the Middle, it’s the Messaging that Makes Digital Success
In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing page, particularly...
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