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A 5-Star Reputation for Your Dealership
Before we get started discussing how to obtain a 5-star reputation for your dealership, pull up Google and conduct a search for your dealership’s name. (Note: if your dealership’s name is not unique
Digital Marketing: Google Analytics 101
Chances are your dealership has already signed up with Google Analytics. Why wouldn’t you? It’s free. But what exactly does it do? Why do you need it? How can you use it to make better decisions
Interview with Joel DeNooyer, Dealer, DeNooyer Chevrolet
Joel DeNooyer of DeNooyer Chevrolet is a third-generation dealer. His father, wanting his own store, struck out on his own in the early 70s leaving his father’s dealership in western Michigan.
Piggyback Power!
If you employ radio advertising in your marketing plan, ‘piggybacking’ 30-second spots can help you achieve greater value and a more powerful presence while taking advantage of co-op funds in a
Best Opportunities to Reduce Costs and Improve Gross in 2016
Other than payroll and floor plan expenses, the spend for supplies and services can consume a large part of a dealership’s revenues. Spending the time to source, quote and negotiate 130 categories of
All Managers Are Not Equal
The Best Ones Are Winning Coaches Most people when asked what a leader looks like respond by identifying various titles such as: certain presidents, maybe senators, scientists, governors, military leaders, various business leaders, and...successful athletic coaches....
Open Recalls and Stop-Sale Directives on New and Used Vehicles
I wrote in this column a few months back concerning the expansion by GM and Chrysler Fiat stop-sale directives on new vehicles to include used vehicles as well. The question for dealers at that time was whether a manufacturer could prohibit a dealer from selling used...
Setting Your Business and Family up for Continued Growth, Now and in the Future
Do you have a vision for your business but are unsure how to get there, or feel like issues keep getting in the way? Have you ever considered how you would overcome the feeling of being blindsided by the unexpected? Most of us go through the day with comfort and ease,...
Compliance vs. Ethics: The Lines Are Getting Blurry in the Car Business
Ethics and compliance are different from each other, but both are vitally important to the long-term success of dealerships and automotive professionals. Often the terms “unethical” and “illegal”
The Trickle-Down Effect: How Violations of Federal Laws Can Trigger Violations of State Laws
Federal and state laws, and how they play off of each other present a combination of potential liabilities for dealerships. And, dealers need to be aware of these interactions of liabilities to help avoid
Do You Have a Mentally Tough Team?
Mental toughness is a topic widely discussed in athletics, but less often in business. Yet, mental toughness in any job or industry is at least as important to sustainable success as it is in sports.
Automotive Digital Marketer’s Problem: Diminishing SEO/SEM Returns
No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last year. What happened? As a digital marketing professional, how is it your budget gets bigger
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