Trending Auto Retail News
3 Ways Credit Union Partnerships Boost Customer Loyalty
While dealers grapple with new and better ways to advance the customer experience and build loyalty, one effective, often-overlooked way is through local credit union (CU) relationships. A powerful third-party endorsement—a recommendation from someone other than the...
In the Driver’s Seat
The old sports adage that says rules were made to be broken certainly applies to the auto finance industry. In 2015’s end-of-year quarter, it raced past several key records. Among the most noteworthy records to fall were outstanding auto loan balances, which climbed...
Franchised Dealers Sold Nearly 19 Million Used Cars in 2015
TYSONS, Va. – There were nearly 19 million used-car sales by the franchised dealership body last year and the average store pulled in $71,265 of annual net profit from the used-car department.
Why CPO Prices Are Higher — and Worth It
ATLANTA - Currently, used-car certification programs are now available through most, if not all, major car manufacturers and are joined by numerous warranty companies touting their own versions of vehicle certification. The certified pre-owned market has broken sales...
Why Dealer Marketing Campaigns Remain Highly Inefficient
LAWRENCEVILLE, Ga. - It seems like everywhere you turn, there is an immense amount of conversation and pressure to drop your current dealer marketing strategy and throw all your eggs into a new basket, such as direct marketing, social or mobile. These “wave of the...
How to Sell Cars with Facebook
Sales Pros: If you’re not selling at least 2-6 cars off Facebook a month, you’re doing it wrong. Dealerships: Suppose you have 10 people on your floor and they sell 2-6 cars extra, each – Facebook is time well spent. ” Quit taking pictures of your lunch and go sell me...
The Power that Third-Party Website Relationships Bring to the Table
Finding new ways to attract customers and gain a leg up on the competition is always important for car dealers. Edmunds.com’s Chief Economist Lacey Plache, PhD, has recently completed extensive research on how, for many dealers, a sales boost and significant return on...
How to Turn Tax Day Into Christmas at Your Dealership
While consumers across the country file their taxes, many have already planned how they will spend their expected return. Some will put it into savings, others will use it to pay off credit card bills, and a many others will put it toward car-related purchases. In...
3 Ways to Rev Up Revenue This Tax Season
April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund season has arrived, and with it, infinite profit opportunities for both vehicle sales and...
Do Vehicle Buyers Want to Go All In Digitally?
The WardsAuto e-Dealer 100 represents a variety of dealers, from single points to multi-state groups. For instance, 42 of Berkshire Hathaway Automotive’s 81 stores (the former Van Tuyl Group) are on this year’s list, ranging from No.10 to No.98. Also on the list – yet...
5 Reasons Why Your Sales Department Shouldn’t Take that Phone Call
With today’s connected customer, there really are only a few types of phone calls your team will find themselves involved with. Gone are the days of a customer phoning and saying, “I need something good on gas for under $8,000; what do you have on the lot?” Today’s...
Customer Experience Investments More Vital Than Ever
The global commodity slump has hit Australia’s vital mining and oil sectors, and the Aussie dollar has also taken a beating in the last few months, falling more than 40 per cent since reaching a high of $1.10 against the US dollar in 2011 to around US$0.75. In the...
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