Trending Auto Retail News
Public Relations: The New Home of Content & Social Media Marketing?
When most people think about what public relations agencies do, they picture media relations, industry exposure and…well…lots of press releases. The reality is that the public relations industry has
How to Lead Well When Bad Things Happen
After the fallout from the G.M. ignition switch debacle—and most recently with VW’s emission issues—clients have contacted me asking for suggestions on how to handle the adverse publicity,
Mastering the Menu
The progression of the F&I menu — or “option disclosure,” as I like to call it — began sometime in the mid-1990s as a way to get F&I professionals to present 100% of their products to 100% of
A New Direction
Principle Auto’s Mark Smith found success after abandoning some of his group’s tried-and-true sales strategies. Now he’s looking to take that change even further.
How to Write the Best Online Used Car Ad
Selling a car is never easy, especially if you to do it online, where there are so many other used cars to compete with. Making your car ad stand out is a key part of selling a vehicle online.
VW & Dealers Still Face Uncertainty Despite Diesel Resolution Progress
As one industry observer put it, Volkswagen dealers might be working within a “fairly sketchy framework” on how to handle about 500,000 diesel vehicles with compromised emissions
Social Media Is Too Important to Be Left to the Marketing Department
When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase their
Online Sales Isn’t The Future Of Car Buying…
Depending on which article you read today you’ll either hear online sales is the absolute only way cars will be sold in the future or that the entire thing is some hyped up nonsense that consumers
How to Write a Conference Speaking or Session Proposal that Gets Chosen Every Time
You want to speak more about your great idea. You’ve even found a great conference that’s a great match for your goals. You excitedly await the day the “call for
Fixes for Takata Air Bags Can Take Months. What to Drive in the Meantime?
The Takata Corp. air bag recall has become so massive that vehicle owners might wait months for repairs, which leaves many struggling to figure out how to get around in the meantime.
How to Ask Customers for Reviews (and Actually Get Them)
How do you get a satisfied customer to become an online advocate? Columnist Brian Patterson offers tips on how to ask for reviews to help bolster your business.
Women in the Auto World: How ‘New Girl’ Proves the Industry Needs to Change
I love New Girl. It’s a television show that manages to hit on some big social issues, all while making us laugh. Does it get much better than that? No, it doesn’t.
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