Trending Auto Retail News
Recall Impact on CPO Vehicle Marketing
With the millions of recalls in the pipeline nowadays, compliance expert Randy Henrick contends dealerships find themselves in “a difficult situation,” especially in light of how the Federal Trade Commission
Can’t Get Through to Your Audience? 3 Strategies to Get a Reaction
To understand how RST works and how people can be divided based on their reactions, you can make use of a personality questionnaire. One such questionnaire is Corr-Cooper Reinforcement Sensitivity
Car-Wash Technology Turns Stores Into Profit Center
For the auto dealer, the embodiment of a “necessary evil” is the business’ car wash. Or, if that term is too strong, let’s call it a necessary “nuisance.” Usually tucked into the back corner of the dealership’s
Shedding Light on Facebook Dark Posts
As mobile buying grows, social advertising seems to be moving at the speed of light. Facebook naturally has led much of the way in innovation, giving advertisers a whole host of new tools and insights.
Get 30 in 30 to Maximize Marketing ROI
Even with the array of technologies that drive traffic to dealer websites, an average of more than $600 is spent on marketing each new car sold. The problem isn’t digital marketing doesn’t drive views, it’s
4 Steps to Redefine the Consumer Experience
The automotive industry has always been known for looking toward the future—and promising innovations—so it’s no surprise it continues to do so, keeping pace with the breakneck speed of current
How the Best Salespeople Read Body Language
Being aware of what customers and clients are really feeling, and knowing how to react effectively, can transform a good salesperson into a great one. The best salespeople are experts at reading body language.
Not Enough Fire Stations
When I was a child, like his father before him, my father was a volunteer firefighter. He was part of a humble group that was in charge of protecting the surrounding communities that were not part of the city.
4 Steps to Prevent Hiring Mistakes at Your Dealership
There was a time when you might have been able to get away with saying something like this. Those days are long gone. With the amount of data available to hiring professionals with respect to job seekers,
Selling Cars is Good. Selling Service is Better!
I passionately believe that the service department is first and foremost a sales organization. It is a reoccurring theme in almost every article I write, every training session I teach, and every
Modeling Service Profit Might Be What You Need – Part 2
Last month we began modeling service profit makers – the fundamental key elements, which drive the bottom line upwards. Unfortunately, there is no “one” area, which does it all, but rather the precise
Can Dealerships Survive the Millennial Generation?
The Millennial Generation loves itself. Its members have bad manners, contempt for authority, no respect for older people, and talk, tweet, or text nonsense when they should be working. They show no
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