Trending Auto Retail News
Google’s Impending Changes to AdWords
Google recently made significant changes to its PPC (pay per click) ad serving platform with respect to how the results are displayed on SERPS (search engine results pages). Basically, rather than have
Acura Selects DealerOn as Certified Website and Digital Advertising Provider
Acura becomes the 9th major manufacturer to certify DealerOn as an official partner of their website and digital advertising programs. “We’re thrilled to be selected by Acura as one of their premier,
5 Common Blogging Mistakes
Today, it’s a content-drive world. There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky
Compliance in Marketing: What You Need to Know
It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television. Then along came the Internet, which provided more opportunities to reach consumers
Complexities of Compliance
Even a small investment in compliance training now can save a dealer thousands in legal fees later. It’s no secret compliance is a hot topic in the auto-finance space.
Minus the ‘Electronic Curtain,’ Technology Helps Car Financing
Automated lending helps avoid delaying creditworthy dealership customers who are anxious to drive off in newly purchased vehicles.
Impending Used Car Flood Could Mean ‘These May Be the Good Old Days’
Fears about the effects of a flood of used cars in a market propped-up by PCPs could mean that we are currently living in “the good old days”, a financial analyst has suggested.
Used Cars Not Retaining as Much Value
A new study from Black Book, a new- and used-car valuation service, found that the value of 3-year-old cars is on the decline, thanks to more consumers trading in their autos to buy a new car.
5 Tips on Successful Email Marketing for Car Dealerships
Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication
Sales Meeting: Define or Design? Your Choice
Another typical day in the car business. One customer wouldn’t even get out of their car, while another wouldn’t demo the vehicle nor come inside. And the on…
Why Dealers Project Steady Prices Through July
While the latest Black Book Market Insights report showed relatively mild depreciation last week among the majority of car and truck segments,
The Regulatory Landscape of Online Car Sales
The laws governing car dealers and the auto industry can be, to put it mildly, complex. Marc Bonanni, the new associate general counsel at Beepi, would know. He has been an attorney in the auto industry
Join us for Digital Dealer Las Vegas 2021