Trending Auto Retail News
Merchant Partners, LLC Partners with Confident Financial Solutions To Boost Revenue at Over 7,000 Automotive Locations with Auto Repair Financing
Confident Financial Solutions, (CFS) a consumer finance company, today announced a partnership with Merchant Partners, LLC., to help increase service drive activity at more than 7,000
Think Tank Tuesday : Are You Making This Mistake? [VIDEO]
Search engine marketing is valuable tool when used correctly. But it’s not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve
Five Simple Steps to Gain Referrals
We have all heard the saying, “referrals are the lifeblood of a salesperson’s business.” This statement is true, and it’s true for many different reasons. When a trusted friend refers you, your
Is Your Campaign Compatible? [VIDEO]
In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject lines, but also make sure your email looks great on iPhones, Androids, and other types of smartphones.
Get the Most Out of Your Vendor Partnerships
A few weeks ago, I discussed a new “breed” of tech provider that’s been, very quickly, becoming a major part of many dealership’s strategies
Spend Your Marketing Budget Wisely by Making an Emotional Connection with Consumers
Marketing studies tell us most purchases are emotional decisions rationalized later with logic. If you could flip the order and use a rational process to first establish an emotional connection with a consumer
Are You a Game Changer?
There are normally three types of team members on an organization’s payroll: caretakers, playmakers, and game changers. The behaviors associated with each category go beyond skills or talent
Interactivetel Introduces Total Track Solution to Help Bring Accountability to Customer Experience
Interactivetel (www.interactivetel.com), a system that tracks, monitors, and reports each interaction by phone or text to give dealers comprehensive knowledge of their customers, today announced
Helion Technologies Receives Partner Certification from ShoreTel, a Leading Unified Communications Solution for Auto Dealers
Helion Automotive Technologies announced today it has received a UCSE Tier 1 Support Certification from ShoreTel, a leading provider of business telephony and Unified Communications (UC) solutions
Increasing Service Revenue Is All in the Details
The service department is typically the largest revenue source for a dealership. In some cases, service departments carry the dealership and keep it in the black. Yet, no matter how much revenue
How Two Birds with One Stone Protects Your Investment
Have you ever considered targeting your sales and service customers simultaneously? Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.
Wish Them Well, But Ask, “What The Hell?” – How to Capitalize On Exit Interviews
Well, you know it’s inevitable. Eventually some in your dealership will leave, either voluntarily or involuntarily, but will exit nonetheless. Instead of just allowing people to ride off into the sunset,
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