Trending Auto Retail News
How to Build on the Boom in Showroom Finance
This February, the rolling 12-month total of new cars financed by members of the Finance and Leasing Association (FLA) by consumers in dealerships passed the one-million mark for the first time.
GM Financial Keeping Close Watch of Leasing Volume
General Motors Financial rolled out its North American vehicle lease program during the second half of 2014 and became the exclusive provider for the parent automaker — assuming captive
Why Are Alt-Fuel Cars Flying Off Used-Car Lots?
Gas may be cheap, and trucks and SUVs may be the darlings of the day among new-car buyers, but those shopping in the pre-owned arena – consumers who are already attuned to saving some dough
Between 30 Seconds and 2 Minutes – Makes ALL the Difference
Recording and sending personalized walkaround videos to potential customers is a new strategy for many dealerships, therefore best practices have only recently emerged. As a result, dealers
How to Tame The Latest Facebook Algorithm Updates & Rule the School
Facebook announced a number of tweaks to the newsfeed algorithm a few days ago. These changes will improve users’ experience and penalize companies who continually publish poor quality content.
ADESA Indianapolis Raises More Than $34,000 for JDRF
ADESA, a business unit of KAR Auction Services (NYSE: KAR), today announced that the ADESA Indianapolis auction recently hosted two charity events. Together, these two events raised more than
Flick Fusion’s Tim James & Gina Reuscher Selected to Speak at Digital Dealer 21, Shining Spotlight on Video Marketing
Flick Fusion today announced that its COO Tim James and Director of Marketing Gina Reuscher were both selected to speak at the 21st Digital Dealer Convention and Expo to be held August 8-10, 2016
Measuring ROI of Digital Marketing in Automotive
According to eMarketer, the US auto industry is expected to see a 16.3% increase in digital ad spending in 2016, increasing from $7.30 billion in 2015 to $8.49 billion in 2016. This means the
Video Marketing is Changing – How to Keep Up
Half of the world’s citizens are visual learners. They would rather be shown how to do something, than read about it. Yet for years, marketing was stuck in the printing press era. Slowly churning
YouTube Becomes Bigger Player in Auto Space
YouTube has become “the powerhouse platform for video,” including automotive content, says video advertising technology firm Pixability. The company’s Get Behind the Wheel: Auto in the
Predicting Behavior with Marketing Automation
As dealers, it has always been the dream to be able to predict when a potential lead may become a buying customer. Lead nurturing processes rely on the hope that enough nurturing will convince
How Your Dealership Can Use Video Chat To Increase Sales
When it comes to driving sales in your dealership, there might be some disagreement about the particular tactics that really make a difference, but there are a few key criteria that almost all
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