Trending Auto Retail News
The Storytelling Approach to Digital Marketing
It’s one thing to be told that telling a great story to potential customers will increase sales. It’s another to actually create a story that matters and plug it into a structured, measureable marketing
Clicks to Bricks – Transitioning the Online Buyer into the Dealership
Consumers are in constant search of information – before, during, and after visiting a store. It’s no secret the growth of the internet has affected the way businesses communicate with consumers
How to Recruit and Retain Top Talent
Automotive recruitment has changed and is changing at a speed that’s difficult to keep pace with, similar to everything else in the auto industry today. You can be a little bit late to the party with
Why Your Dealership Website is a Leaky Bucket and How to Fix it Without Changing Website Providers
Every dealer knows how fierce competition is for customers and mindshare. That’s true of any market. But if you think about it, the internet is absolutely the most competitive marketplace that exists,
MAXDigital and CarGurus Partner to Provide Enhanced Ads to Consumers
In a continued effort to bring transparency to the online car shopping experience, MAXDigital, a leading auto retail SaaS provider, today announced a partnership with CarGurus
DealerSocket Reaffirms Commitment to Independent Dealers with Largest Investment to Date
DealerSocket, provider of a leading automotive technology platform for independent dealers, has released its conference schedule for the remainder of 2016. The company is in the midst
Volvo Car Financial Services Delivers eContracting on the Dealertrack Platform to Volvo Dealers Nationwide
Helping automotive dealers and lenders benefit from the use of digital technologies, Dealertrack today announced that Volvo Car Financial Services is now available
Want to Get a Competitive Advantage? Learn How to Fence!
Consumers are constantly flooded with messages everywhere they go, from billboards to direct mail, to websites, banner ads and email. Most of these messages are disregarded, ignored or, even worse,
![Hard Facts: How to Provide Value on Facebook [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/07/img-hardfacts-valuefacebook-400x250.png)
Hard Facts: How to Provide Value on Facebook [VIDEO]
By creating a Facebook group, you’ll be able to nurture the database that you already have, as well as increase the audience for your business. Your new Facebook group will give you the opportunity
Pokémon Go as A Traffic Driver to Dealerships
So it’s been a long time since I wrote a blog (for myself, that is) but after attending Jim Ziegler’s Internet Battle Plan and watching people choose to go Pokémon hunting rather than network
Five Simple Strategies to Pack Your Showroom!
Customers today are shopping less than two dealerships in person before purchasing a vehicle. This means that aggressive conversion to showroom traffic is the key to success at every dealership.
The Down & Dirty of Digital Retail
With vehicle shopping preferences changing at the speed of light, dealers are turning to digital retail in hopes of reaching a greater audience of prospective customers. However, it can be tricky
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