Trending Auto Retail News
Digital Wake Up Call: 3 Marketing Myths & How to Overcome Them
I always say the most successful marketers are the ones that look for problems and inefficiencies and implement new ways of thinking to solve them. There are those that follow, blend,
Catch More Customers with a Contagious Sales Event
Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days
Lights, Camera, Action; Your Video Podcast is On!
This is the year of Video Marketing. By 2017, video will account for 69% of all consumer Internet traffic, according to Cisco. Video is the ideal way to share the rallying cry of how your dealership developed,
Dominate Your Market by Combining SEO & SEM
One of the biggest missed opportunities for dealers is this division that has entered the digital marketing conversation that there is some kind of competition between SEO and SEM. So often
Virtual Reality: The Newest Customer Experience Coming Your Way
Buckle up for the newest auto industry technological innovation. One that has the potential to move buyers down the sales funnel considerably faster than any other tool available. What is it? Virtual reality.
Top 5 Ways Automotive Dealers Can Change Their Marketing Approach to Improve Customer Engagement in a Digital World
Today, consumers expect a 360-degree experience when it comes to shopping for a car, and engagement is critical at every stage of a customer’s lifecycle. But syncing the online and offline
The 5 Stages of Customer Engagement and How to Optimize Each One
Auto dealers shouldn’t treat an auto purchase as a one-and-done transaction. There is a lifecycle to consider, and to stay competitive, dealers require the right arsenal of tactics and tools that will
Autobytel Launches Latest Video Education Series to Help Dealers Improve Customer Service and Increase Car Sales
Autobytel Inc. (Nasdaq:ABTL), a leading provider of online automotive services connecting consumers with dealers, today announced it has launched the fifth installment
Used Car Market Insights – Week of July 26, 2016
This week’s Black Book Market Insights report spotlights the Full-Size Pickups segment, which has shown just a slight depreciation curve over the last 16 weeks. What’s interesting here is that a year
Work On Yourself Wednesday : What’s In It For You? [VIDEO]
What’s in it for you to take the action with the customer? What’s in it for you to improve your income? What’s in it for you to make things happen every day at your job?
Innovative New Epoxy Topcoat from CFI Resists Yellowing
Coatings for Industry has introduced an innovative new high performance floor topcoat that resists yellowing over the long term, solving a problem that has long plagued conventional epoxy coatings.
DataMentors Launches Innovative Mobile Solution for Automotive Marketers to Target In-Market Consumers As They Are Shopping on Dealer Lots
DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, announced the launch of Relevate Signals
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