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Hard Facts: Instagram v. Snapchat [VIDEO]
Have you seen Instagram’s new rollout? In an attempt to get users to post more content, the app has rolled out a new “Stories” feature in which users can post temporary videos that disappear
Mighty Auto Parts Announces Franchise of the Year
Mighty Auto Parts, a franchisor of sales and services in aftermarket auto parts, is honored to announce its Franchise of the Year, Mighty Pacific. Gary Schuler, Dick Hannah Dealerships
True or False: Your Vendor Results Are Skewed?
Every dealership in the automotive industry has some sort of relationship with vendors and their products. Whether it be for a CRM, Website Design, DMS, Email Marketing, Call Reporting…
Robert Atwood: The Plainspoken Ambassador of Fixed Ops
Robert Atwood knows fixed operations; he speaks with authority because he speaks from experience. As a senior instructor at NADA Academy in McLean, VA and a frequent workshop leader at the
Parts Pricing Beyond the Conceived MSRP SWAG
Recently, I developed some poignant materials and conducted workshops on various areas of Dealer parts operations. Part of this multi-faceted program included having participants perform
Content Counts: Drive Business with Good SEO Practices
Search Engine Optimization, SEO, getting Google to like you… it doesn’t matter what we call it, SEO is a vital component of your business because Google is king and ranking on Google can make
Four Styles of Inventory Videos That Boost VDP Engagement
Do your Vehicle Details Pages (VDPs) stand out from your competitions’ VDPs? When a car buyer visits your dealership’s website, they are asking two questions: (1) Do I like this car? And (2)
It’s Your Data: Manage and Control its Access on Your Terms
It can be said that it’s a new day for dealerships in the industry. “Big data” has paved the way for dealers to use their extensive repositories of consumer data in incredibly strategic ways,
Fast Forward to a Simplified, More Rewarding Car Buying Experience – Now
Car buying can be a stressful process involving several hours of time and many difficult decisions. The process may involve visits to a few dealers to find the right balance of price and customer service.
5 Warning Signs Your Organization is NOT Ready for Social Media
You see it everywhere: social media is the place to be. It’s talked about in the media, you hear about it from your employees. Heck, it might even be interrupting your own thoughts. Someone or
Act, Don’t React to Negative Online Reviews
Consumers increasingly use their smartphones to research which businesses they should patronize. These days, online reviews are a big part of that decision process. If managed incorrectly,
Close Encounters of the Third Kind: Millennials
In the classic movie, Close Encounters of the Third Kind, we received a filmmaker’s glimpse into what humanity would experience in the event of a U.F.O encounter and actual physical contact with an alien.
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