Trending Auto Retail News
Balancing F&I Pricing with Customer Satisfaction Will Increase Dealership Profits
Car dealers know that increased sales result in a rise in profits. Every dealer is looking to improve his or her bottom line. However, to remain competitive and establish a positive reputation,
Breaking “The Rule of All”
Most F&I Managers have probably heard “The Rule of All” which means present “All products, to all customers, all of the time.” This was sound advice fifteen years ago when we only
Silicon Valley Takes Dealership F&I with Digital Storefronts!
Silicon Valley is emerging as the biggest competitor—and greatest threat—to traditional auto dealers, offering evidence that it’s time for everyone to wake up, take notice, and take action.
How to Connect with Customers in the F&I Office
Often, when giving presentations to customers, F&I managers focus on product features and benefits. They talk about what it is, how it works, what it costs
3 Reasons The “We Pay Too Much At Auctions” Complaint Falls Flat
It’s not uncommon for dealers and used vehicle managers to complain that “we have to pay too much” to acquire auction vehicles.
5 Things Facebook Knows About Your Next Customer
As a dealer, what’s the initial goal when interacting with a new prospect entering the lot? Building rapport, gaining trust and qualifying intent are most likely top of mind.
Overwhelmed by Social Media Marketing? Stay Grounded with 3 Essential Tips
Social media marketing isn’t new anymore but many dealers are still struggling to make it work. Delivering a relevant, consistent message to fans accelerates a better online reputation
Interview with Glen Drobney, General Manager/Partner of Sands Chevrolet
Glen Drobney, General Manager/Partner of Sands Chevrolet in Glendale, AZ is the second generation of his family to work in the retail automotive industry. His father owned
Peak Performance Teams Up with 3 Other Companies to Launch Affinitiv, the New Powerhouse in Automotive Customer Engagement Marketing
Peak Performance, the trusted authority in automotive customer engagement, is proud to announce its merger with three other automotive leaders to create a powerful new company: Affinitiv
Leading Edge Marketing
7am Monday morning 22 years ago my phone rings. It’s one of my newest and biggest advertising clients on the other end of the line. This can’t be good. “Jim, my competitor is using
Bottom-Line Improvement Opportunities
Most business owners review their financial performance monthly, reviewing a complete set of financial documents that paint a picture of the health and vitality of the business.
It’s All in the Communications
Most likely you may have heard the expression “it is not what you say but how you say it.” This expression happens to have a much more profound impact than we casually give credit
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