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Trending Auto Retail News

95% of Dealers Leave This Back Door Open

95% of Dealers Leave This Back Door Open

When you’re busy working on your computer, what do you do when you see a little pop-up message notifying you that it’s time to download an update? If you’re like most people,

Will Your Dealership Survive the F&I Apocalypse?

Will Your Dealership Survive the F&I Apocalypse?

F&I departments as we know them today are doomed, if they continue along the traditional path. To survive F&I in the brave new world of automotive retail they have to evolve from a transactional,

3 Essential Pre-Owned Sales Recommendations

3 Essential Pre-Owned Sales Recommendations

Every time I do a Twenty Group, Dealer State Association meeting, or anything where a group of dealers are gathered without their managers, I start hearing what used car managers will not do or adhere to,

The Next Steps with Millennial Car Buyers

The Next Steps with Millennial Car Buyers

Millennials are technically defined by anyone who was born between the years of 1980-2000 and is currently anywhere between 17 – 36 years old, give or take a couple of years.

The Undervalued FAQ Page and How to Build It

The Undervalued FAQ Page and How to Build It

Your customers have questions. You can only hope that your people have the answers. Not all of your prospective clients (or loyal customers) want to speak to a live agent, though, so they visit your website

10 Reasons Your Facebook Page is Failing

10 Reasons Your Facebook Page is Failing

Not all Facebook pages are created equal. It’s hard to ignore the opportunities available with Facebook to attract, engage and convert would-be customers. However, building a high-converting

Welcome Wagon Marketing

Welcome Wagon Marketing

Everyone likes a warm welcome…especially in new surroundings. Research has clearly demonstrated that a customer who has an exceptional experience with a company’s product and services

Develop an Aggressive Expense Plan for 2017

Develop an Aggressive Expense Plan for 2017

In less than 90 days, we will enter a new year. 2017 will be a new business year with a list of opportunities and challenges…some of which we did not complete or take advantage of in 2016 that will carry over.

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