Trending Auto Retail News
Communicate Your Dealership’s "Why" With Video
Great leaders and organizations inspire people because they are good at explaining why they do what they do. Their why gets people motivated. Their why makes people want to work for that company.
EasyCare Appoints Steven Spivey as Director of New Agency Business Development
EasyCare, the leading provider of automotive F&I benefits, and dealer solutions that drive customer engagement and retention, announces the addition of Steven Spivey as Director
Know Your Customers to Beat the Buy-From-Your-Couch Trend
One of the biggest challenges facing the automotive industry is the way consumers feel about buying cars. Their overall dispositions have changed, the reasons they purchase and lease have shifted,
MyDealerLot (MDL) Announces the Release of Bloodhound™ using Bluetooth Beacons for Vehicle Location Management
MyDealerLot (MDL) announced today the availability of their revolutionary Bloodhound™ product for locating vehicles using affordable Bluetooth Beacon technology.
Mighty Auto Parts Launches Fall Consumer Rebate Promotion
Mighty Distributing System of America, a leader in automotive aftermarket products and services, announces its Fall 2016 Consumer Rebate Promotion.
String Auto Dealers Beat National Average Midsize Sedan Sales By 16%
String Automotive, provider of the auto retail industry’s first and only Dealer Positioning System® (DPS), outperformed their peers significantly in August, selling 16% more midsize sedans
Using Content as a Sales Tool
Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience. Content, such as newsletters
Train Your Service Staff to Be Awesome on the Phone
Since the phone is always ringing off the hook in the Service drive, it’s good business sense to help ensure your service staff is just as awesome as your sales staff when it comes to handling calls.
This Week in Social Media News: Week of October 17, 2016
Pinterest provides an opportunity for your business to reach new and existing customers by targeting because Pinners are looking for ideas to act on. People use Pinterest to get inspired,
Dare to Be Different with Your Marketing
Have you seen the new Annie Leibovitz ad campaign for the 2017 Lincoln Continental yet? The photography is stunning. The imagery conveys a sense of authenticity,
Digital Car Buyers Mean More Showroom Traffic, Not Less
There’s a big push in our industry right now to bring as much of the car buying process online as possible. Startups are entering the space believing that consumers want this ability
More Data More Problems: 3 Big Data Problems & How To Solve Them
“Just because it can be counted, doesn’t mean it counts,” said Tom O’Regan, CEO of Madison Logic in a recent IAB study. “As you rise up the scale of performance measurement tactics,
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