Trending Auto Retail News
53% of Users Who Tweet at a Brand Expect a Response Within the Hour
Today’s consumers expect quick responses—whether they’re waiting in line at the grocery store, waiting to get food at a restaurant, or waiting for communication from a business. When it comes down to it,
Hard Facts: Live at Google NYC [VIDEO]
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Do I Need a Separate Facebook Account for Business?
Unless you’ve been on a deserted island somewhere, you know that Facebook is a valuable channel for marketing yourself and your business. Salespeople leverage it to stay in touch
The Big Easy Survival Guide for NADA100
It’s time to get ready for NADA100! For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes
DealerSocket iDMS Integrates with FetchAQuote.Com to Provide Car Buyers with Faster, More Affordable Auto Insurance
DealerSocket’s newly launched iDMS platform for independent dealers has integrated with FetchAQuote.com (also known as Fetch), an electronic auto insurance service.
A Simple Checklist To Prevent Employee Theft
Here’s a scenario that unfortunately many dealers are familiar with: your star salesperson is poached by the competition. To add insult to injury, the salesperson takes with him a list of all his
Customers Are “Hooked On a Feeling”
In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going
Training That Wasn’t
Have you ever really trained your people? I don’t mean some of this stuff out on the market that is purported to be training; I mean really training.
Think Tank Tuesday : Pink is Not a Marketing Strategy [VIDEO]
Pink is Not a Marketing Strategy. Don’t make these marketing mistakes!
Your Strategic Plan for Increasing CPO Sales
New-car sales may have plateaued, but the flood of off-lease vehicles flowing into dealerships offers tremendous opportunity for dealers prepared to market, merchandise, and sell them strategically.
This Week in Social Media News: Week of December 5, 2016
Not long ago, Twitter announced that all users could create Moments on the web, and now they’re offering even more. Twitter users can now create Moments on their mobile devices.
Reliability Could Be Your Dealership’s Downfall
Not too long ago your service department could rely on seeing customers fairly frequently, but as vehicles have increased in quality, so have the OEM’s suggested service intervals
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