Trending Auto Retail News
Profitable Digital Marketing for Wholesale Cars
As modern dealers, we have become digital marketing professionals. We have beautiful retail websites, focused on the buyer’s experience. Most have a digital marketing department
Mad Skills Every Marketer Needs for Success in 2017
Social media, search, content, social ads, digital ads and the strategies that make them shine, have all advanced to a level that many marketers can’t keep up with. It’s very difficult
How to Grow Success with Facebook Advertising on a Limited Budget
How much should my dealership spend on Facebook ads? This is the equivalent of a person asking, “How much should I weigh?” These questions are a telltale sign of problems.
Interview with Galpin Motors
Since 1946, Galpin Motors has been serving car and truck shoppers in California’s San Fernando Valley. Owned and operated by Bert and Jane Boeckmann and their family,
The Power of Passionate Fanatics!
Every good dealer has a number of ‘Ambassador’ customers. These customers are ‘off the scale’ satisfied and will go out of their way to let the world know how pleased they are with the dealership’s service,
Top 10 Internal Audit Tips for Small Dealership Groups and Single-Point Stores
Contrary to the necessity of external audits to maintain compliance in this heavily regulated industry, many dealerships forego placing emphasis on the importance of securing a well-oiled
Five Things to Give Up to Go Up!
In sports you hear much about an athlete being “in the zone,” where their focus is sharper and performance excels. But being in the zone doesn’t apply only to athletics; it’s relevant
![Think Tank Tuesday : 3 Ways to Outshine Your Competition [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/12/ThinkTankTuesday-Header-121316-400x250.png)
Think Tank Tuesday : 3 Ways to Outshine Your Competition [VIDEO]
How do you create a competitive advantage? This week on #ThinkTankTuesday, Samantha, Dan, and Paul discuss how our team uses creativity and other strategies to build an advantage over competitors.
Helion Issues Top Five Information Technology (IT) Priorities and Recommendations for Auto Dealers in 2017
Helion Automotive Technologies, a leading provider of information technology (IT) solutions for auto dealers, today announced the top technology priorities for auto dealerships in 2017
Feedback Is Important; if Interpreted Correctly
Customer feedback is important to any business’ growth. That’s why many send out customer satisfaction surveys and managers pay attention to that feedback.
Texting Is Not Equal to Communication
The famous Albert Mehrabian developed a communication model in which he demonstrated that only 7% of what we communicate consists of the literal content of the message.
Are You Playing Russian Roulette With Your Marketing?
These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same
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