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Trending Auto Retail News

Should Your Goal Be Less Effort?

Should Your Goal Be Less Effort?

In the world of customer experience, retention and loyalty, a lot of focus is placed on customer satisfaction. The general thought process is that the better the customer experience on a consistent basis

Video Marketing: The Death of Boring

Video Marketing: The Death of Boring

While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing.

The Huge Impact of Customer Experience

The Huge Impact of Customer Experience

A recent study by Forrester quantified the monetary effect of increasing customer experience scores by a single percent. The results were quite astonishing.

Around the World in 80 Cars

Around the World in 80 Cars

Some cars have been designed to go fast, some have put safety at the top of their priorities and others have been built on a budget, designed to simply get you from A to B.

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