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Think Tank Tuesday : How to Get More Customers [VIDEO]
On this week’s Think Tank Tuesday, Paul talks about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.
AutoGravity Surpasses 200,000 App Downloads in the United States
AutoGravity, a FinTech pioneer on a mission to transform car financing by harnessing the power of the smartphone, today announced that it has surpassed 200,000 downloads
Business Growth Comes from Sweating the Small Stuff
Some people may skip this article because they consider they take pride in not sweating the small stuff. After all, there are a great many consultants and gurus who consistently preach the message of
Adapting Your Team to the New World of Retail
Over the past decade or so, the world of vehicle sales has changed in ways that have greatly concerned traditional retailers. The rise of the Internet has brought with it a new flock of sellers,
What Leaders Get Is in Direct Proportion to What They Give
My last two articles covered conversations I had with Don Hall the CEO of Virginia Automobile Dealers’ Association which provided a multitude of revealing insights regarding our industry.
Accountability is Your Duty
By definition, someone that leads is expected to “go in front; to show the way.” A key to leading by the right personal example—showing the way—is holding people accountable for behaviors
Continued Strength in the Buy/Sell Market and the Road Ahead
As we wrap up another strong year of buy/sell activity, it is valuable to reflect on some key themes that are influencing the acquisition market, and continue to power this very strong transaction trend.
Used Car Market Insights – Week of February 27, 2017
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.
Are You Getting Fooled by Today’s Digital Solutions?
There are a multitude of digital solutions available today for dealers to choose from with their marketing efforts. The tremendous amount of data available combined with technology
Don’t Think Customers Want Loyalty Programs? U(ber) better Think Again!
When it comes to customer loyalty programs, customers like to feel appreciated and recognized for their loyalty. And, if they are not, it doesn’t take much to turn them away from being
Is Google Analytics Your #1 Competitor?
Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not.
It’s a Trap! Ignore the KPIs to See What You’re Paying For
Here’s a scene that should have been at the start of Return of the Jedi. Emperor Palpatine reclines as evilly as one can possibly recline in his comfy Coruscant throne. “Get this message to the Rebels
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