Trending Auto Retail News
What is an Open DMS?
There has been a lot of discussion lately about whether or not a DMS is considered to be “open” or not. To make the first clarification, there are a few types of “open” in our industry.
Interview with Matt Serra, Executive Manager, Al Serra Auto Plaza
Matt Serra is Executive Manager of the Al Serra Auto Plaza in Grand Blanc Michigan, part of Serra Automotive, which which ranks among the top ten privately-held retail automotive groups in the nation
5 Ways a Closed Floor is More Efficient and Profitable Than the Traditional Open Floor
Six sales reps stand outside the showroom doors. Two smoke cigarettes and gaze off into space. The third kicks the ground to pass the time. The rest are checking Facebook on their phones.
Text Success for More Conversions and Sales
There is no question that having a solid mobile strategy, including the ability for your customers to text you in a safe and compliant manner, is important in helping your dealership
Who’s Your Data?
Your data is your customers! Your data is the key to your store’s profit, which makes managing data properly, so important. Learning to extract your own data to then build campaigns with it
Stop the Lunacy!
For the past 15 years or so, technology has existed which enables customers to schedule service appointments online. In the beginning, the systems were very basic – the customer filled out a form online
'Blue Sky' Advertising!
Twenty years ago ‘Blue Sky’ was what a dealer received over and above the asset value of his or her dealership when it was sold. ‘Blue Sky’ was based on an algorithm of earnings, franchise, location,
Retargeting Can Help Your Dealership Reach Return Visitors and Gain Higher Returns
Everyone is constantly looking to get the best bang for their buck and gain better results for less. However, most dealers are currently investing more money into attracting new site visitors
In the Trenches – Future Predictions from a Millennial Finance & Technology Executive, What Dealers Need to Do to Be Prepared
The traditional vehicle buying and financing process is coming under pressure from a number of front, which are all changing a dealer’s business model to efficient online platform integrations.
4 Ways to Convert Your Website Traffic into Sales in 2017
Shopping for cars online is easy for car buyers of 2017, but how can a dealership convert traffic into sales? Get four timely tips to supercharge your website.
KAR Auction Services Announces Richard Howse as Chief Commercial Officer
KAR Auction Services, Inc., a global vehicle remarketing and technology solutions provider, announced that industry veteran Richard Howse has joined the company as Chief Commercial Officer
Winning the Marketing Game Is About Being Consistent
Baseball players are famous for their superstitions and rituals when performing. Some will refuse to shave. Some will wear their hat backwards. Some will wear the same pair of underwear every game.
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