Trending Auto Retail News
Content: Your Most Overlooked Resource
For most dealerships today, online lead capture is a huge priority. Getting hard-won and, frankly, expensive site visitors to fill out a form with their contact information is a crucial way
Managing Your Dealership for the Best Return
Sporting Clay Shooting is one of my favorite things to do. It is like golfing but with an over and under shotgun. If you have ever done it you know the joy of getting out doors with a few buddies,
THIEVES in Plain Sight!
Not THIEVES in the night…THIEVES in plain sight! The new world of digital splendor has produced a lot of entrepreneurs who think nothing of stealing employees from dealers they call on
Think Like Your Customer. Why Does Almost Everyone Embrace Mobile…Except Car Dealers?
Anyone who attended this year’s NADA in New Orleans would come away with this truth: dealers are on the lookout for ways to improve the customer buying experience in their store or stores.
A Sad or Celebratory Day?
With a three-hour drive ahead of us, it was an early pick-up for Dr. Merlot. He was slow getting in the car and did not make eye contact, which in light of his obsession with wine was not all that unusual
The Year-End for Your DMS
We spend the first part of every year consumed with the prior year. There are the dreaded 13th month entries that are a double-edged sword; a huge amount means smaller tax payments,
Yes Virginia, Analyzing the Problem Is Your Job
Susan Schmoe (Joe’s wife) wakes up early on Tuesday so that she can drive to her dealership, Service First Ford, first thing. The noise in her three-year-old Fusion is driving her batty and getting it fixed
Interview with Billie Nimnicht III, Nimnicht Chevrolet and Nimnicht Buick GMC
For more than 15 years, Billie Nimnicht III has been the dealer/operator at Nimnicht Chevrolet and Nimnicht Buick GMC, in Jacksonville, Florida, the most populous city in both the state
At Twenty Years Old, Are You Babying Your BDC?
It is 2017, which means our youngest department is turning twenty! That’s right, as we turn the calendar once again, we recognize two decades of a formal BDC presence in the auto dealership
Five Ways to "Win the Locker Room"
“Losing the locker room” is not a condition limited to athletic teams. Any leader engaging in destructive, selfish, or other counter-productive behaviors risks losing the hearts, minds
How Good Is Your New Car Game?
The most successful used car operators also consistently execute well in three phases of their game: They acquire the right cars for the right money. They price appropriately. They make
10 Qualities of a Remarkable Social Media Manager
With the increase of consumers preferring to use online channels for communication, it’s crucial to devote attention to who might be best equipped to handle these valuable relationships.
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