Trending Auto Retail News
Direct Mail: The Rocky of Automotive Marketing
Rocky Balboa is the classic underdog who rose from nobody to champion to seasoned contender through grit, hard work, and perseverance. Like Rocky, direct mail
Advertising to Women Car Buyers
Rapidly changing family dynamics have impacted the way Americans buy cars. As a result, car dealer’s success hinges largely on how one critical market segment—women car buyers—engages.
7 Powerful Reasons Why Everything Begins with Content Strategy
The days of ‘just posting’ on social media are over. The days of updating content on your website every 6 months are over, too. Every dealers’s marketing plan (you have one, right?)
![Think Tank Tuesday : Marketing Tools You’re Forgetting [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/05/header-thinktanktues-050917-400x250.png)
Think Tank Tuesday : Marketing Tools You’re Forgetting [VIDEO]
If you’re wondering how to find new clients, this Think Tank Tuesday episode is for you. Click to see number 1 of Paul’s top 5 marketing tools that you’re probably not using.
Interview with Todd Smith, General Manager, McElveen Automotive Group
Todd Smith, General Manager at McElveen Automotive Group in Summerville, South Carolina, has been in the business of selling cars for more than twenty years.
FREE ADVERTISING!
BOOM! Made you look! Yes, the words NEW and FREE are still the hottest action words in the advertising spectrum. And despite the edicts from some states attorney generals,
The Buy/Sell Market – Previewing the Year Ahead
2017 promises to be another active year for buy/sells with private groups, and more public buyers, eager to put their capital to work. We find a continued flow of sellers coming to market
Think Big
When starting out in business, most do not naturally look forward to the future and ask, “What do I want my legacy to be, and who will fill my shoes?” Rather, as entrepreneurs,
Used Car Market Insights – Week of May 8, 2017
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.
EY Announces Erik Nachbahr of Helion Automotive Technologies as Entrepreneur Of The Year® 2017 Maryland Award Finalist
EY today announced that Erik Nachbahr, President and founder of Helion Automotive Technologies, is a finalist for the Entrepreneur Of The Year® 2017 Award in the Maryland region
Retention Expert Ryan Williams Encourages Dealers to Leverage CPO Sales to ‘Bake-In’ Repeat Service Business
With certified pre-owned (CPO) vehicle sales an increasing opportunity for new-car dealers, operators should plan to retain that new business beyond the immediate sale,
Auto/Mate Announces Fall Customer User Summit Dates in San Antonio, TX and Issues Call for Sponsorships
Auto/Mate Dealership Systems (http://www.automate.com) today announced its second national Customer User Summit, scheduled for October 11th – 13th in San Antonio, TX
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