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When States Fight Back

When States Fight Back

I’ve written a lot about recall awareness and how dealers can position themselves to be champions in their communities by treating recall customers differently — applauding those who simply

Test, Test, Test Your Local SEO Strategy Out

Test, Test, Test Your Local SEO Strategy Out

Want to know one of my secrets to staying ahead in Local SEO? Don’t believe everything I say. What do I mean by that? Well, it’s important to use industry research, knowledge, case studies

Become the Reference Point in Your Industry

Become the Reference Point in Your Industry

We all have reference points. When someone asks you, “What’s the best steak you’ve ever had?” you have an answer. In fact, not only do you have an answer, but every steak

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