Trending Auto Retail News
Is Your Dealership Taking Advantage of AI?
Rapidly changing family dynamics have impacted the way Americans buy cars. As a result, car dealer’s success hinges largely on how one critical market segment—women car buyers—engages.
![Witt’s Wise Words: Change The Word Change The Result [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/05/img-changetheword-400x250.png)
Witt’s Wise Words: Change The Word Change The Result [VIDEO]
ELEAD1ONE partner Bill Wittenmyer shares insight into how to set service advisors up for success with a few small terminology changes that will positively impact consumer experience
![Genuine Systematic Followup [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/05/img-genuine-systematic-followup-400x250.png)
Genuine Systematic Followup [VIDEO]
myKaarma Founder & CEO Ujj Nath explains the importance of genuine systematic follow up for dealerships.
![Google’s 5 Auto Shopping Moments – Part 1: Which Car Is Best [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/05/img-google-autoshoppingmoments-400x250.png)
Google’s 5 Auto Shopping Moments – Part 1: Which Car Is Best [VIDEO]
In this series of video blogs, Flick Fusion COO Tim James shares Google’s 5 auto shopping moments that every dealership should know and how to take advantage of those moments
Service Advisors: Are You a Salesman or a Con Man?
Note to Dealers and Managers: This article is for your service advisors, but be sure you read it and agree with it before you pass it on to them. This would be a great topic
Profitable Servicing Begins With…Not That Ami!
I was visiting a marginally performing service operation taking a general review of the situation and the newest and hopefully the last manager for a lengthy time (six generals in two years is a bit much)
3 Keys to Increase Your New/Used Vehicle Throughput and Profitability
In new vehicles, there’s almost an inventory pile-up on some dealers’ lots. Dealership days supply is running well north of the norm. Some dealers don’t even have the kind of vehicles
Direct Mail: The Rocky of Automotive Marketing
Rocky Balboa is the classic underdog who rose from nobody to champion to seasoned contender through grit, hard work, and perseverance. Like Rocky, direct mail
Advertising to Women Car Buyers
Rapidly changing family dynamics have impacted the way Americans buy cars. As a result, car dealer’s success hinges largely on how one critical market segment—women car buyers—engages.
7 Powerful Reasons Why Everything Begins with Content Strategy
The days of ‘just posting’ on social media are over. The days of updating content on your website every 6 months are over, too. Every dealers’s marketing plan (you have one, right?)
![Think Tank Tuesday : Marketing Tools You’re Forgetting [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/05/header-thinktanktues-050917-400x250.png)
Think Tank Tuesday : Marketing Tools You’re Forgetting [VIDEO]
If you’re wondering how to find new clients, this Think Tank Tuesday episode is for you. Click to see number 1 of Paul’s top 5 marketing tools that you’re probably not using.
Interview with Todd Smith, General Manager, McElveen Automotive Group
Todd Smith, General Manager at McElveen Automotive Group in Summerville, South Carolina, has been in the business of selling cars for more than twenty years.
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