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Trending Auto Retail News

Hard Facts: Setting up a Facebook Event [VIDEO]

Hard Facts: Setting up a Facebook Event [VIDEO]

Planning an event soon? If so, creating a Facebook event can help you get the awareness and RSVP’s you’re looking for. Whether your event is for work or play, Facebook will be a key factor

OEMs: Give Dealers More Autonomy!

OEMs: Give Dealers More Autonomy!

While the automotive industry has seen massive technology changes in the last 5 years, there is a continuing trend where some OEMs partner with specific vendors and then

How to Avoid Sales End-of-the-Month Catch Up

How to Avoid Sales End-of-the-Month Catch Up

If you’re in dealership management you’re probably familiar with the routine. No matter how great your intentions are to keep a steady sales pace all month, it’s month-end and you’re playing catch up

5 PPC Trends for 2017

5 PPC Trends for 2017

Pay per click or PPC advertising is a money generator, but how can we maximize the latest trends in this form of advertising? It’s not just Google out there anymore! Increasing competition from Bing

What is Brand Loyalty, Really?

What is Brand Loyalty, Really?

The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty

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