Trending Auto Retail News
Who/What Are You Really Hiring? I’ll Help Ya Find Out
Ok, raise your hand if you have been properly taught how to determine who / what you are potentially hiring? Ah, only a few came up. Ok, raise your hand if you have hired
Information Hiding in your DMS
Peter Drucker once said, “We’ve spent the last 30 years focusing on the T in IT, and we’ll spend the next 30 years focusing on the I.” Information gives us the power to increase profits.
A Longer-Term View of Digital Retailing for Dealers
That is, to them, digital retailing represents the full monte of selling a new or used vehicle online. You’d have a “buy it now” button on every vehicle details page (VDP) for every vehicle,
Is Your Dealership’s Customer Experience Losing You Customers?
Your company’s reputation matters. This may be stating the obvious but the concept of the customer experience has become so prevalent that by 2020, many industry experts believe that companies
Moving Metal: Bringing Together the Art and Science of Audience Targeting to Sell
Marketing pioneer John Wanamaker is credited with saying, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Today, through the art and science of audience
Interview with James Thorp and Gregory Merchanthouse, Quirk Chevrolet
Quirk Chevrolet, in Braintree, Massachusetts, is one of 15 dealerships under the Quirk Auto Group brand. Started by Dan Quirk more than forty years ago, Quirk Chevrolet
Success Secrets of Used Car Marketing
It’s been my good fortune as an ad guy to work with some of the most successful franchised used car dealers in America over the past 30 years. When I say successful,
Successors: Getting out of the Middle
With more family businesses then ever seeking succession through the next generation of family leadership, a change to a multigenerational management structure is occurring
5 Simple Ways to Turn Floorplan Financial Pain into Profit
In the past three years, new vehicle inventories have increased by 16 percent across the industry. Some well-known, mass market brands have watched their inventories swell by as much as 30 percent
Two Different Management Styles with Different Results
One of the most popular things I do in helping dealerships grow is through what I call the Total Dealership Inspection and Analysis. This one to two-day event (depending upon the size of the store)
Dealership Marketers Have Everything They Need—Except Focus
Dealership marketing has changed drastically in the last decade. Dealers used to allocate their budgets across a limited set of options—TV, radio, newspaper, and billboards.
The Big Three: How Mobile, Video and Personalization Can Transform the Dealer Marketing World
Mobile-enabled communications, when enhanced with relevant and localized video content and delivered in a personally relevant way, is an explosive business opportunity that is certain to transform
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