Trending Auto Retail News
Are Your Customers Worth $50?
In every company, at some point in time, customer service mistakes happen. And, they are often magnified by the fact that the customer-facing employee cannot handle the situation on the spot
Women’s Top Rated Service Brands for 2017
Sixty-two percent of car buying women report that they return to the dealerships where they first purchased their vehicles to then have them serviced or repaired. That statistic highlights the potential
Connected Cars to Reboot Auto Marketing
When the Winton Motor Company placed what is likely the first car advertisement in Scientific American back in 1898 with the headline “Dispense With A Horse” -, little did it
Profitability – Leadership’s Role in Delivering Results
Many dealership profits are being challenged by compressed margins, growing expenses, flat sales and greater competition. These challenges are not unique to auto dealerships, many businesses face
How to Use Customer Engagement Metrics to Get More Sales
Most of us would consider conversions the main success metric of dealership websites, and for good reason: receiving contact information means the buying conversation can begin.
Top 10 Facebook Marketing KPI’s
Facebook communicates your dealership’s core message and personality, attracts and engages your target customers, and converts fans into customers. But too often, dealers jump
Navigating the Dark Universe of Big Data
It started back in the Woodstock Era1 – small like the Big Bang. And like the Big Bang, Big Data exploded across the void to saturate every point of every aspect of life on earth.
![Witt’s Wise Words: Video Sells [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/06/img-wittswisewords-060917-400x250.png)
Witt’s Wise Words: Video Sells [VIDEO]
ELEAD1ONE’s Bill Wittenmyer shares insight on how to take your service sales to the next level by using video to connect with customers, build trust and sell more repair recommendations.
![Hard Facts: DIY: Optimizing Your Campaign [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/06/head-hardfacts-060917-400x250.png)
Hard Facts: DIY: Optimizing Your Campaign [VIDEO]
Stop pouring money into your Google AdWords campaign. It’s time to start optimizing! Google has some new changes that you should start utilizing for your marketing strategy.
![LotParty Quick-Tip 27 : What Issues June and Late Model Cars Will Bring [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/06/img-jasenrice-060917-400x250.png)
LotParty Quick-Tip 27 : What Issues June and Late Model Cars Will Bring [VIDEO]
In this Lotpartyshow.com quick tip, Jasen Rice from Lotpop will go over what to expect in the month of June and why you should be concerned about late model cars over the next 6 months.
Black Book Used Vehicle Retention Index Falls After Gains in April
Black Book unveiled its Used Vehicle Retention Index for May, showing the Index falling 0.7% to 112.3 down from 113.1 in April. On a twelve-month basis, the index has dropped 5.6% from last May
Vehicle Depreciation Begins to Pick up Entering June
According to Black Book® data, the average price of a used vehicle for model years 2011-2015 decreased in value -1.2% in May, a reversal from April when values actually increased 0.4%
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