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Trending Auto Retail News

The Hidden & Deadly Side of Airbag Recalls

The Hidden & Deadly Side of Airbag Recalls

By now, everyone has heard of the fiasco that is the Takata airbag recall. With millions of vehicles affected, many consumers have either had their airbag replaced, or are awaiting parts to do so

The End May Matter More than the Beginning

The End May Matter More than the Beginning

The business world – and the automotive industry – has started to see just how important customer experience is to loyalty and retention. New and improved technologies are regularly released

Recommended Maintenance…The Important Role

Recommended Maintenance…The Important Role

So after working first as an advisor, then to a service manager, and then to a fixed operations director for an Asian Manufacturer franchised dealership, I can tell you that maintenance plays

The Costco Effect and Customer Loyalty

The Costco Effect and Customer Loyalty

Costco has certainly built a loyal following over the years, even though it literally charges consumers for the privilege of buying goods from them – and many consumers happily do so.

3 Service KPIs to Review Every Thursday

3 Service KPIs to Review Every Thursday

For service managers, I have found that Thursday is a good day to do a trial close as you get ready for the end of the week. By Thursday you know pretty well where you stand

Site Search Filtered or Free Form

Site Search Filtered or Free Form

When it comes to finding things on your website, your customers are either clicking buttons or using a search box. This is true whether you sell cars, cookies, or clothes. Nearly every single person

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