Trending Auto Retail News
Rediscover the Lost Art of Mentoring
The best leaders leave a legacy by reproducing themselves into high-potential team members. While leaders should train, coach, motivate, and care about all team members, mentoring is reserved for a select few. However, many mentor/mentee relationships are never...
![Video Marketing Strategy: Where To Start [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/08/Screen-Shot-2017-08-03-at-7.55.08-AM-400x250.png)
Video Marketing Strategy: Where To Start [VIDEO]
Head of National Accounts for Flick Fusion Ted Dupuy shares the beginning path for dealers looking to begin video inventory merchandising.
How Do We Know That VDP Views Matter?
I love Netflix. For better or for worse, I’ll patiently wait for the next season of Daredevil to be released on the service, and then devour the new episodes in one glorious binge weekend. However, many times I’m faced with the dreaded task of finding something to...
How to Leverage AI and Machine Learning to Affect Your Dealership’s Bottom Line
Even if you’re not a tech aficionado, chances are artificial intelligence, best known as AI, is already part of your everyday life. Maybe you use a virtual assistant like Alexa or Siri, maybe you enjoy Netflix’s recommendations for future movies, maybe you’re...
Engender Car Buyer Confidence for Better Outcomes: How Confidence Influences Female Behavior and Auto Dealer Success
With technological literacy all but mastered, the time to tackle gender literacy is now. In her book Why She Buys, Bridget Brennan reports that more than 90 percent of automotive sales advisors are male. If the consumer economy had a gender, she adds, it would be...
Winning Means Knowing What You’re Losing
1. Use Data That Tells a Complete Story The only way to know exactly where you stand in your market is to have a clear view of what you’re losing. The problem the automotive industry has faced for years now, is that both CRM and DMS data is one-sided, one-dimensional,...
Used Vehicle Depreciation Increases
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows most...
Clarivoy’s 2017 Attribution Study Reveals What’s Really Going On With Auto Industry Marketing Measurement
Columbus, OH, August 2, 2017 -- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced the results of an industry-wide study to better understand the current state and usage of marketing...
BLACK BOOK USED VEHICLE RETENTION INDEX REMAINS UNCHANGED THROUGHOUT JULY
Index Has Risen or Remained Unchanged in Three of Last Four Months Showing Resilience in the Market LAWRENCEVILLE, GA (August 1, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast...
TEN: THE ENTHUSIAST NETWORK’S MOTOR TREND LAUNCHES DIGITAL AUTO SHOPPING PARTNERSHIP WITH ONLINE RETAIL GIANT OVERSTOCK.COM
TEN: THE ENTHUSIAST NETWORK’S MOTOR TREND LAUNCHES DIGITAL AUTO SHOPPING PARTNERSHIP WITH ONLINE RETAIL GIANT OVERSTOCK.COM Overstock.com to Usher in Premium Automotive Shopping Experience Utilizing Vast Expertise, World-Class Content, and Data from MOTORTREND.com LOS...
The Habits of Highly Successful Dealers
The Habits of Highly Successful Dealers A tug-of-war exists in the car-buying process. Today’s car buyer seeks to maintain control of the process, using information and technology to help them with each decision. On the same token, dealers also want to maintain...
20 Things I’d Do Immediately If I Bought Your Dealership
20 Things I'd Do Immediately If I Bought Your Dealership Through the years, Jim Ziegler has a reputation for growing dealerships to the ‘Big Numbers.’ In this presentation, Ziegler itemizes more than 20 things he would change if he took over your dealership. What...
Join us for Digital Dealer Las Vegas 2021