Trending Auto Retail News
Don’t Rely on Fake News!
For decades now, dealerships have gotten by with ‘self-reporting’ their financial performance, using very subjective methods and rarely adopting automation. I call this ‘fake news.’
The Future of Business Is Tra-Digital
As automotive tech vendors increasingly push the importance of bringing the car buying experience online to combat companies threatening disruption, it appears that a couple
Auto/Mate Releases Free eBook: The Auto Dealer’s Guide to Team Building
Auto/Mate Dealership Systems announced today the release of a free eBook for download titled The Auto Dealer’s Guide to Team Building.
![Witt’s Wise Words: Inspect What You Expect [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/06/img-wittswords-062217-400x250.png)
Witt’s Wise Words: Inspect What You Expect [VIDEO]
In this quick reality check, Bill Wittenmyer shares the importance of testing (and retesting) customer experiences to ensure that they’re solid. You’ll take away tips
How to Shoot Professional Quality Videos with a Smartphone
When dealerships first start their video marketing programs, one of the most common questions I am asked is, “Will I have to buy an expensive camera?” The answer is no.
![LotParty Quick-Tip 29 : What % of Your Sold Should Be 0-30 Days Old? [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/06/head-lotpop-062217-400x250.png)
LotParty Quick-Tip 29 : What % of Your Sold Should Be 0-30 Days Old? [VIDEO]
Lotpop will provide the people and processes for automotive dealerships to be more successful in todays market. There are 100 times more customers searching online for their next used car
Sustainability through Accountability
“The best sales process in the world is worthless without accountability,” according to John Fairchild of Fairchild Automotive Solutions. “If you don’t inspect it, you can’t expect it,
Who/What Are You Really Hiring? I’ll Help Ya Find Out
Ok, raise your hand if you have been properly taught how to determine who / what you are potentially hiring? Ah, only a few came up. Ok, raise your hand if you have hired
Information Hiding in your DMS
Peter Drucker once said, “We’ve spent the last 30 years focusing on the T in IT, and we’ll spend the next 30 years focusing on the I.” Information gives us the power to increase profits.
A Longer-Term View of Digital Retailing for Dealers
That is, to them, digital retailing represents the full monte of selling a new or used vehicle online. You’d have a “buy it now” button on every vehicle details page (VDP) for every vehicle,
Is Your Dealership’s Customer Experience Losing You Customers?
Your company’s reputation matters. This may be stating the obvious but the concept of the customer experience has become so prevalent that by 2020, many industry experts believe that companies
Moving Metal: Bringing Together the Art and Science of Audience Targeting to Sell
Marketing pioneer John Wanamaker is credited with saying, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Today, through the art and science of audience
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