Trending Auto Retail News
NEW BLACK BOOK WHITE PAPER OFFERS LATEST BEST PRACTICES ON TRADE APPRAISALS
LAWRENCEVILLE, GA (August 3, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, unveiled today its latest white paper, offering insight and best practices today’s online...
Boost Your Bottom Line with Digital Personalization
Personal touch has always been a hallmark of dealership customer service. Building relationships and establishing connections to foster long-lasting loyalty: these are the key means of dealership growth and success. How can dealerships create and maintain this...
For Ill-Timed Safety Recalls, Ability to Identify Affected Vehicles from Acquisition to Sold Is Urgent for Auto Dealers
PALO ALTO, CA, August 03, 2017 – Open safety recalls are a common aspect of the retail automotive business, unfortunately, but their quick resolution need not bring burden, inefficiency, and risk to auto dealerships. OEMs and the National Highway Traffic Safety...
Want a 50%++ Parts Margin & Other Benefits Benny? Keep Reading
The price you pay for a parts purchase makes or breaks the ultimate margin – never the sale price! There is so much more in the Aftermarket world than dealer personnel, who have never ventured there, realize. With the constant push backwards that used vehicle gross...
Vance Chrysler Hits a Home Run in Humanity
In the far reaches of northeast Oklahoma stands a small domestic dealership that has a staff with a heart of gold. The men and women of Vance Chrysler in Miami, Oklahoma make me proud to be in the automotive business. Their selfless act of kindness earlier this summer...
Winner, Winner, Recall Dinner!
Remember the good old days, when manufacturers notified dealers in advance that a safety recall was in the works? Dealership service departments had plenty of time to order the necessary parts, plan their marketing outreach (typically direct mail) and maybe even hire...
Still Having Trouble Proving Social Media ROI? You’re Not Alone
If the idea of proving social media ROI seems frightening, you're not alone. A recent marketing study found that attributing social and content to revenue continues to be a major challenge for most companies. A recent research report from TrackMaven surfaces insights...
DATA DRIVES DOLLARS: Google Analytics Is Your Key to Finding Serious Shoppers
You want to sell more cars. You’re confident you’ve covered all the bases – radio, TV, print, digital, and a well-stocked lot that dazzles like a bicentennial celebration. But you’re not selling more cars. Where are you going wrong? Who holds the elusive last piece to...
Cover Story: Dealer Magazine Interview – Joe Wajda
Joe Wajda, Executive Manager World Subaru, Tinton Falls, NJ World Jeep Chrysler Dodge Ram, Shrewsbury, NJ Joe Wajda began his career in the automotive industry in 2003 with the DCH Automotive Group in New Jersey as a sales consultant, before becoming a finance...
Advertising ‘Attitude’ is Everything!
In advertising, just as in every other aspect of your business, attitude IS everything. The tone, the message, the inflection, the confidence, all determine how your communication will be perceived. When you walked into the dealership today, did you believe your...
The Potential Demise of the Automobile Franchise System? The Time for Change Is Now!
Previously I have written about the importance of visionary change in dealerships. Why is it this industry largely doesn’t grasp the concepts that successful companies embrace regarding the adoption of a corporate vision for change? Ready, shoot, aim often seems to...
Developing a Dealer-Minded Attitude
It is just too easy to not care. This was the keynote topic at a graduation a colleague of mine recently attended. In reflecting upon the focus on the commencement speech, and the audience - high school seniors, I realized that this is the same theme dealers are...
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