Trending Auto Retail News
The Key to Connection: Stop Following Up with Your Internet Leads Like It’s 2009
When is the last time you inspected your internet lead processes? Do you know what the content of your emails being sent are? Do you know when they are being sent? How often, or not often? How can you know for sure that the emails that are being sent are mobile...
When It Comes to Customers Don’t Judge a Book by Its Cover
Almost every salesperson or manager that’s been in the business for a while has a story to tell where someone – perhaps even themselves – prejudged a customer and lost a sale. Perhaps that sale was lost to another salesperson at the dealership, or perhaps the...
Autosoft Certifies Dashboard Dealership Enterprises for Integration With Their Dealer Management System
Integration provides automotive retailers with advanced reporting solutions Pleasanton, CA – August 8, 2017 -- Dashboard Dealership Enterprises, a leader in reporting solutions for automotive dealers, today announced that it has completed the certification process for...
Jumpstart Automotive Media Path to Purchase Report: Subcompact SUVs/CUVs Was the Fastest Growing Vehicle Segment in First Half of 2017
San Francisco, CA— Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that Subcompact SUVs and CUVs saw a 37% increase in interest across Jumpstart’s...
Database – Gold Mines or Bottomless Pits?
I know that mining your database can seem, well, overwhelming. Aren’t there services that will do that for me? Why should I have to do this? I DON’T WANT TO! (you say, stomping your foot like a child). But, hey, mining your database is not as difficult as you may...
Screen vs. Screen: How to Bridge the Creative Gap from TV Commercials to Video Pre-Roll Advertising
For decades, television has been the ultimate advertising playground for car dealers. From crazy to conservative, from soft to silly, and every wacky idea in between, dealers have had a blank canvas to do whatever they want. But guess what, that canvas just got a...
Faster, Simpler, Easier is Going to Win
What can we learn from Amazon about streamlining the automobile purchase process? Let’s start with a far-flung example. Do you like Doritos? If you like them a lot you probably don’t want to run out of them. You may like them enough that you don’t have the patience to...
Who Is Responsible for Your Company’s Success? You Are!
I was teaching a workshop the other day at an Automotive Digital Marketing Event on building a successful team. As the audience filed out, a GM of a dealership pulled me aside and asked if he could ask me some questions. We found a few seats in the hallway of the...
UsedCarsforsale Domain Sells for Whopping $340,000
The domain usedcarsforsale.com, just recently sold for $340,000.00. This is the largest purchase of a domain name in the automotive industry since carsales.com in 2008 and autos.com in 1999. This adds to an extensive list of domains (5,000) owned by the purchaser...
Survey Says: The Most Common Automotive Marketing Mistake Is…
Raise your hand if you love wasting as much money as possible. We don’t mean if you like to spend money. We mean just throwing it frivolously out the window. What about time? Let’s see that hand go up if you love wasting hours and hours of time with not much to show...
Cyber Resilience for Retail Dealers: Going Beyond Security to a New Level of Readiness
In recent years, the term “cyber resilience” has become common in discussions about cybersecurity, risk management, and breach mitigation. Cyber resilience represents a different and useful way of thinking about protecting data and information systems. Rather than...
Manufacturing Service Success
Anyone who lived through the 1970’s will remember the sea change that occurred in the auto industry as the Japanese, led by Toyota, began eating away at the domestic auto market with high quality affordable products. That is also when the epithet “rice burner” entered...
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