Trending Auto Retail News
Soft Pull Technology – An Easy, Low-Cost Method for Boosting Leads and Sales Totals
Start every deal the right way Imagine that with just a name and address you could immediately know your customer’s exact credit score and all the information about their open auto loans including exact payment, payoff, and interest rate as soon as they enter your...
What Homers and Strikeouts Can Teach Dealers About Success
Baseball season is in full swing (pun intended) and there's an interesting controversy swirling around the league. Players are on pace to hit nearly 500 more home runs this year than ever before. Coincidentally, the league's strikeout rate is also on pace to set a new...
Negative Reviews: How to Prevent, Improve, Resolve or Remove
Your online reputation has a direct impact on your bottom line. What are you doing to manage it? 84% of consumers trust online reviews as much as a personal recommendation1. Though many dealerships spend significant effort and resources to collect more positive...
4 Essentials of Digital Transformation in Auto Retail
If you need convincing that digital transformation is real, just take a look at the evolution in the big shopping malls near you. Dozens of malls have closed in the last 10 years, and many more are at risk of shutting down as retailers like Macy's, JCPenney, and Sears...
![Lot Party Tip 31: What Is Your Cost to Market? [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/08/LotParty-31-400x250.png)
Lot Party Tip 31: What Is Your Cost to Market? [VIDEO]
In this Lot Party Tip, Jasen Rice explains why paying attention to cost-to-market is vital for a dealership's success.
How to Win the Mobile Moments AT the Dealership
Would you believe that according to a Placed Inc. / Cars.com study, 51% of car shoppers view web content related to price, payments and offers on their mobile device while standing on a dealer’s lot? And about half of those shoppers are comparing price at competing...
Car Segment Depreciation Level Increases
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows car...
A Call to Fix Your Dealership’s Bottom Line
Your customers’ experience is immediately impacted by your callers’ journey, and making that journey a great one is the biggest area of opportunity that a dealer has. Your bottom line is directly impacted by your phone processes and your phone skills. Learning how to...
A Recipe for Customer Retention at Your Dealership
Dealerships spend a lot of time, money and effort in order to attract new customers. Some dealers may even become so fixated on drawing in new customers, that they overlook the relationships they already have. The dealers who are looking to shift to a more...
Breaking into the Top 100 Dealers List: A Unique Story of One Rural Dealer
Every car dealer dreams of sitting on top of their regional sales rankings. Some may also strive to be number one in a larger area, such as their state. Preston Ford strives for an even bigger objective. For the past eight years, Preston Ford has made it their goal to...
How to Use Facebook’s Powerful Targeting Capabilities
Never have we, as advertisers, had such granular capabilities that allow us to pick and choose who receives our digital advertising impressions. We can place ads in front of our past customers, customers who have recently browsed our websites and mobile apps, as well...
Mighty Introduces New Brake Program
Norcross, GA – August 8, 2017 – Mighty Distributing System of America, a leader in automotive aftermarket products and services, announces an improved brake program. Mighty’s new program comes at a time when, according to industry sources, brake system services are...
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