Trending Auto Retail News
MetroGistics Hires Susan Moritz as VP of Business Development
St. Louis, Aug. 30, 2017 – MetroGistics, a leading provider of automotive logistics services, has hired Susan Moritz as vice president of business development. In this new position, she will be responsible for leading and growing the OEM and Mega Dealer business...
Consumer Attention Spans Are… SQUIRREL!
If you haven’t already noticed, human’s attention spans, in general, are decreasing. A deluge of short soundbites, marketing messages and social media has created a society that simply won’t listen… if you talk too long. Do you have a friend who, when they want to...
Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?
Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales Attribution Historically, there have been few ways for dealers to accurately measure if their marketing spend is providing ROI – and really, truly trust the data. Traffic Attribution...
Human Capital: How Teamwork Can Increase Revenue
One challenge in many dealerships is building an environment where teamwork thrives. Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want...
Client Command® Named to Inc 5000 List of Fastest Growing Companies for Sixth Time
Cumming, GA (August 30, 2017) – Client Command®, the automotive marketing leader in turning active shoppers™ into real customers, is thrilled to announce the company has again been named to the Inc 5000 List of the Fastest Growing companies of 2017. This is the sixth...
Acura of Pembroke Pines Hosts Reception for Customers to Preview and Experience the All-New 2017 Acura NSX
Pembroke Pines, FL, August 30, 2017 (Newswire.com) - Acura of Pembroke Pines, the number one volume new Acura dealership in the Southeast United States for the last seven consecutive years, owned and operated by the Craig Zinn Automotive Group recently hosted the...
Think Tank Tuesday: What Are You Focusing On?
"We sometimes miss the fruit of our hard work due to focusing on the wrong things". Yes were busy but what were doing is not really moving us any closer to the results we desire. Here is a sharable quote "Focus on the Root not the Fruit". We must be calculated in the...
Jumpstart Automotive Media Path to Purchase Report: Entry Luxury Sedans See Growth in Shopper Interest; Other Sedan Segments Also Pulling Shopper Attention
San Francisco, CA—August 30, 2017 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that there is recent growth in interest for the Entry Luxury Sedan...
Pearl Technology Integrates the Kelley Blue Book’s Instant Cash Offer Into Its ShowroomXpress Platform
"Clicks-to-Bricks" Express Retail Platform will now allow provide instant cash offers on vehicles to consumers who shop online or at the dealership DALLAS, Texas, August 30, 2017 -- Pearl Technology Holdings, LLC, (Pearl) (www.pearlsolutions.com) today announced it...
Empower Your Sales Team for Better Performance
In my lifetime I have visited hundreds of dealerships. I have seen sales teams that are crushing it and sales teams that are performing dismally. Over time, I have noticed common denominators in both groups. I won't bother sharing what those are for the latter group...
Interaction isn’t ALL you should Measure: Pay Attention to What’s Working!
(Part 4 of a 4-part blog series on vehicle merchandising) In the past 3 blogs in this series, I’ve shared vehicle merchandising best practices for improving and increasing inventory exposure to online car shoppers. While following those best practices will certainly...
Third Party Tools Are Slowing Down Your Site. Here’s How to Fix It.
Your site is, in today’s technological age, the first thing most of your customers see. Site visitors become purchasers in the long run, and the speed of your site is an important variable in their decision-making process. On average, 40 percent of visitors will leave...
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