Trending Auto Retail News
How to Convince Online Shoppers to Buy Your Vehicle Vs. the Competition
How do you convince a customer searching through hundreds of vehicles on a third-party listing service that your vehicle is priced higher because it is a better value? The answer: Great vehicle merchandising. As an industry we understand the value of images when it...
CLOUDONE ANNOUNCES ADVERTISING DEAL WITH IHEARTMEDIA
October 16, 2017 – Vancouver, WA– CloudOne, parent company of CreditYes and a leading provider of fast-acting lead generation and outsourced BDC solutions, today announced that it has closed an advertising deal with iHeartMedia, the leading audio company with the...
It’s The Little Things That Matter
myKaarma CEO/Founder Ujj Nath shares why it's the little things that matter when it comes to customer experience in the dealership.
Witt’s Wise Words: Where Are the Most Opportunities? Sales or Service?
Bill Wittenmyer shares which department your dealership has the most opportunities in this week's episode of Witt's Wise Words.
UnityWorks Named Certified Digital Advertising Provider for Jaguar and Land Rover
October 13, 2017 - Participating Jaguar dealers see year-over-year increases from dealer video campaigns UnityWorks, the industry leader in micro-targeted video campaigns for automotive dealers, today announced it has been named as a Certified Digital Advertising...
Freebie Friday: Fight the Sales Slump
How do you ward off the inevitable sales slump in a volatile market? In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares a proven, but simple strategy for building a better pipeline to keep your momentum, even during periods of economic downturn.
Adopt a No Fake News Culture
Josh Blick explains why dealers should adopt a "no fake news" policy in their store in order to truly understand what's going on financially.
Is Your Service Marketing Budget out of Whack?
Is your service marketing budget out of whack? And if so, what’s the right number? There is a clear misalignment between the service department’s contribution to store profits and the investment in service marketing. According to NADA, service is responsible for...
BLACK BOOK DATA SHOWS MOST VEHICLE VALUES STRENGTHENING FOLLOWING HURRICANE REPLACEMENT ACTIVITY
LAWRENCEVILLE, Ga. (October 12, 2017) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -0.7%. Cars overall dropped -1.1% and trucks decreased -0.3% in value during September. All vehicles are...
Digging the Digital Dealer Expo and Convention
Back in the day there was the mail sale, the print ad, the “My Dog Spot” late night TV ad, the holiday sale, and of course the evergreen staple of big city dealership advertising...the radio. My how things have changed! The vendors on the convention floor at the...
The Power of UX Design
Why the Automotive Industry Needs to Prioritize Creating a Seamless Digital Experience Over the last year, we’ve seen a tremendous shift in the way consumers prefer to shop. Successful brick-and-mortar stores have transitioned their businesses to the eCommerce space...
Dealership Best Practices – Spend Management
Smart business owners and management teams know that there is value in learning from the best operators in their industry and also know that there is value in learning from those that are continuously lagging behind. The employment of Best Practices in an organization...
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