Trending Auto Retail News
BLACK BOOK USED VEHICLE RETENTION INDEX CLIMBS FOR SECOND-STRAIGHT MONTH ENTERING FINAL STRETCH OF 2017
LAWRENCEVILLE, GA (November 3, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for October, with the Index increasing 0.6%...
Freebie Friday: Customer Experiences Drive Referrals
The biggest source of leads or lost business might be right under your nose. In this Freebie Friday quick tip, ELEAD1ONE partner Bill Wittenmyer shares why referrals are still the most important aspect of your business.
How to Spot a Process Breakdown
Have you ever suspected that a process is broken, but you're not sure what to fix? Every dealer has experienced this at some point. Process breakdowns lead to problems that often aren't spotted until they are revealed in a negative monthly or quarterly report. For...
Only 5 ½ Cents-Per-Mile to Maintain a $50,000 Machine! Wow!
People who can afford to own a car can afford to maintain a car! This is a simple, profound truth. Yet, many service advisors I meet believe just the opposite. One extreme says, “they spent so much on the car, they don’t have money to maintain it.” The other extreme...
That’llBee $128 Forda Tech Ta Lookatit – Ouchie
So just this week I’m conducting a customer service manager workshop for my good-sized Chevy client, and I asked the mostly experienced group if they could define “buyer’s remorse.” I didn’t get too many responses which hit the nail directly on the head; but, one...
Top Three Information Technology (IT) Recommendations for Stability and Increased Productivity at Your Dealership
Most dealers view IT as merely an expense, a cost of doing business, rather than what it truly can be, an investment that can help bring revenue back to the bottom line. A perfect time to think about improving operational efficiencies and generating budgets for...
The New Car Manager’s Modern Guide to Merchandising
Perhaps more than any other role in the dealership, the new car manager's responsibilities are evolving rapidly. It used to be that new car managers would merchandise cars on the lot, order new inventory and negotiate dealer-trades. Now they must master multiple data...
The Online Shopping Experience Has Radically Changed. Your Dealership Can Reap the Benefits.
Recently, I experienced what felt like walking out of a time machine: I returned to the US after five years living abroad. Getting back into American life was mostly intuitive, but one thing really struck me: online service and commerce has moved into a whole new...
When It Comes to Social Media…Don’t Step on a Rake
For lots of dealers, social media seems like a minefield. Tack on the fact that social media has matured into a very viable place to engage customers and promote products...and you've got a terrifying place that many dealers would rather ignore. Ignoring social media...
Interview with Cameron Johnson, Dealer Principal, Magic City Ford, Roanoke, Virginia & Lexington, Virginia
Magic City Ford Lincoln is a fourth-generation family dealership that’s been serving consumers in the Roanoke, Virginia, area since 1938. The franchise won Ford’s prestigious President’s Award for customer satisfaction in sales and service each year, from 2010-2012,...
Professional Voice-Over Secrets!
If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone who’s been doing broadcast work for over a half-century. Having worked in every aspect of broadcast marketing since I was 18, I’ve...
Cracking the Car Code on Selling to the #1 Buyer: Women
Harness Reviews into Real-time Data to Make Your Store a Destination Dealer Today’s car buying market faces competitive advertising exposure through mobile devices, tablets, laptops and desktop computer interaction all vying for the attention of your potential buyers....
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