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Freebie Friday: Mastering Change

Freebie Friday: Mastering Change

How do you find your footing when everything around you constantly changes? In this Freebie Friday, ELEAD1ONE Partner Bill Wittenmyer shares advice for mastering change and turning challenges into opportunities to succeed.

Oplogic Sets the Pace with GM Premium CRM Launch

Oplogic Sets the Pace with GM Premium CRM Launch

DETROIT, MI, November 16th, 2017- Oplogic, a premier provider of CRM and related services for automotive dealerships, has begun the roll out of its Premium General Motors CRM to dealers across the US. As a Certified provider of the Premium General Motors CRM, Oplogic...

The Transformation of the TPA

The Transformation of the TPA

Third-party administrators (TPAs) often take on multiple roles, including customer service provider, risk assessment manager, claims processor, and customer consultant. Now, with big data disrupting the market, they’re taking on yet another: data translators who...

Technology Training: 4 Training Methods for Success

Technology Training: 4 Training Methods for Success

There are four primary learning styles: visual, auditory, read-write, and kinesthetic. A visual learner typically is a fast-talker who likes to interrupt and needs to see things visually – or hears things that brings up a visual image.  An example of this would be a...

Service Department Communication in the 21st Century

Service Department Communication in the 21st Century

Alexander Graham Bell, credited with inventing the telephone in 1876, showcased his remarkable invention with the first-ever phone call to Thomas Watson, his assistant, who was in another room. In modest words, Bell spoke into a mouth piece and said: "Mr. Watson--come...

Hurricane Winds Create Windfall for Car Dealers

Hurricane Winds Create Windfall for Car Dealers

Along with 180 mph winds, flood damage, home destruction, and disease, Hurricane’s Harvey and Irma were also the cause behind the effect of a very large increase in car sales. It’s estimated that nearly one million cars were totaled during the twin typhoons. In a...

Marketing vs. Content: It’s a Matter of Perspective

Marketing vs. Content: It’s a Matter of Perspective

In a world filled with noise, companies large and small are competing for consumer attention. Your message needs to be relevant, or the consumer will simply tune you out. Of course, you also need to make a profit and get in front of customers whenever can – and that’s...

Putting the “R” Back in CRM

Putting the “R” Back in CRM

Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of CRM is lost.  I think we can learn a lot about the value of that relationship, and how best to foster it, by thinking about successful personal...

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