Trending Auto Retail News
Three Ways You Can Improve the Car-Buying Experience
The car business can be a great way to make a living. But, for every car you sell or service, there’s a customer on the other end making everything possible. So, it’s troubling to learn that less than 1 percent of customers enjoy the car-buying experience. That puts...
Witt’s Wise Words: Winning Over the Modern Customer
Bill Wittenmyer shares how dealerships can win over the modern customer in this week's installment of Witt's Wise Words.
Competing Against Nothing
When asked “who are your competitors in service?” most franchise dealers answer, “independent repair shops,” and state that the focus of that competition is price. While it is certainly true that most consumers who defect go to independent repair shops -- particularly...
Are Dealers Really Ready for Multi-Touch Attribution?
First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing measurement for auto dealers. But for many dealers, no matter how attractive the benefits of Multi-Touch Attribution might be, using it might be like using a nail...
Used Car Market Insights: Record Weekly Decline for 2017
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows that...
Making the Case for Texting Consumer Recall Notices
Technology has made a huge impact upon our modern society. In the past, standard postal mail and phone calls were sufficient means of communication. However, as people are increasingly inundated with junk mail and persistent telemarketer calls, their willingness to...
Sometimes It’s the Small Things that Matter Most
In building customer loyalty, one of the first things that comes to mind is the customer experience. Many businesses focus on the overall experience and end up missing small things which detract from the customer experience and can even drive people away. Perhaps the...
What are Consumers Buying Online? New Survey Says: EVERYTHING!
‘State of Ecommerce in America’ Study Reveals the Latest Consumer Trends DENVER — Adtaxi, one of the nation’s fastest growing digital marketing agencies, released the results of its inaugural State of Ecommerce in America survey, an in-depth look at ecommerce trends...
Manheim’s Industry-First Marketplace to Deliver Unprecedented Omni-Channel Experience Brings Together All Channels into One Integrated Destination for Buyers and Sellers
ATLANTA – Manheim, the world’s largest vehicle remarketing services company, will deliver the industry’s first omni-channel experience through its new Marketplace. Backed by a multiyear investment in the Manheim Marketplace, the company is positioned to offer the most...
Cox Automotive Presents Heather Pullen of Porsche Cars North America with Community Impact Award
Award recognizes remarketing leader for outstanding community service ATLANTA, Nov. 17, 2017 -- Cox Automotive presented its 2017 Community Impact Award to Heather Pullen, national remarketing manager, Porsche Cars North America, at the 2017 National Remarketing...
DealersLink Hires Josh Dougherty as VP of Sales Industry; Veteran Joins Auto Technology Company
Broomfield, Colo., Nov. 14, 2017 – DealersLink, an industry leader in automotive systems integration and networking technology, has announced the hiring of Josh Dougherty as vice president of sales. In his new role at DealersLink, Dougherty will be responsible for...
Darwin Automotive Revolutionizes Auto Dealer, Consumer Digital Retailing; Releases “Darwin Online”
Patented digital retailing application enables fully functional online F&I department, open 24/7 Iselin, NJ, November 20, 2017 -- Darwin Automotive, a leading F&I software provider for the automotive industry, today announced the release of “Darwin Online.”...
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