Trending Auto Retail News
Broad Market Declines Across Segments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows both...
You Need to Know How to Get the Most Out of Your Banner Ads
We’ve all seen them. Banner ads, or display advertisements, are everywhere. They’re a marketing tool that is used on websites and can come in a variety of formats, like images, videos, gifs, etc. You might even have some on your own website. Unfortunately, display...
You’re Not Going to Create Brand Loyalty with Urgency
For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take dealerships, for example. Even when the customer is in the dealership, everything is about the “big sale” and the threat of “buy now or lose this deal.” The problem...
Don’t Mess with the Center of the Universe
For some people, it’s family. For others, it’s pets. Others will maintain it’s their career, and some will point to their favorite pastime. Regardless of what anyone chooses, there is a common denominator used to keep up with their passion -- one that has become the...
KAR Makes $250,000 Contribution to Central Indiana City Life Wheels
Grant Supports the New KAR Auction Services City Life Wheels Training Center CARMEL, Ind. – December 6, 2017 – KAR Auction Services, Inc. (NYSE: KAR), a global vehicle remarketing and technology solutions provider announces its $250,000 commitment to City Life Wheels...
TradeRev Launches Industry First In-App Innovations in 4.0 Version of Mobile Application
Creates Seamless End-To-End Buying and Selling Experience for Dealers CARMEL, Ind. – December 6, 2017 – TradeRev, a dealer-to-dealer digital mobile auction application, announced its latest release and the most advanced version of its technology platform. TradeRev 4.0...
Sixt Wins Expedia Award for Innovative Marketing
In receiving Expedia Media Solutions 2017 Partner Award, Sixt earns recognition from Expedia for excellence and creativity in running creative digital marketing campaigns, another reason why the company continues to grow and thrive in the U.S. market (Ft....
AutoLoop’s New Third-Party Integrations Enable On-the-Spot ROs
New integrations save service advisors time, eliminate needless trips to create ROs CLEARWATER, FL – December 12, 2017 – AutoLoop, an industry-leading provider of automotive marketing solutions and customer relationship management software, announced today that recent...
BLACK BOOK DATA SHOWS VEHICLE VALUES FALLING SLIGHTLY ENTERING DECEMBER
LAWRENCEVILLE, Ga. (December 12, 2017) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -2.2%. Cars overall dropped -2.6% and trucks decreased -1.8% in value during November. All vehicles are...
Witt’s Wise Words: Don’t Become A Headline
Bill Wittenmyer explains the importance of not becoming a headline in this week's edition of Witt's Wise Words.
Hard Facts: Simple Trick To Increase Click Through Rate
Want to increase your click through rate and engagement? Today, I'm sharing one simple trick (and one simple word) that can lead to big results. Learn more by watching this week's Hard Facts.
Freebie Fridays: Don’t Hire The Unicorns
Bill Wittenmyer says “there is no perfect employee” and discusses why you should focus more on hiring the perfect person as opposed to the perfect employee in this week’s Freebie Friday.
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