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When Does CSI Start?
Director of Professional Services Stephen Coambes explains when CSI/SSI starts in the customer experience in this video blog.
The Allure of Cross-Monetization & Evolving Loyalty Rewards
Today, consumers have grown used to loyalty programs and they have become the norm. So, to keep their customers’ interest, businesses have been forced to become more innovative and creative with their rewards. In fact, experiential rewards which transcend simple...
Top 2018 Automotive Digital Marketing Trends You Need to Know
Digital Marketing is a dynamic industry that changes very quickly. These trends can severely affect your marketing campaigns and, because of this, it’s important to understand what consumers want and how to handle your digital marketing. Here are some of the 2018...
Witt’s Wise Words: Dealership Origami
Bill Wittenmyer explains why dealers should stop dealership origami when presenting figures to a customer in this week's episode of Witt's Wise Words.
Hard Facts: Your List Size Matters
Worried about size? This update lets you leverage more data in customer match. Learn more about THE UPDATED feature in this week's Hard Facts.
What Dealers Don’t Know About Their “Best” Salespeople
As it turns out, what you don’t know about your salespeople can hurt you. I am not sure why, but we don’t often associate analytical tools as the best way to measure the performance of the people we hire to connect with our customers and build lasting relationships....
Tents for Troops: EasyCare Supports Military Members
Norcross, GA, Dec. 14, 2017 (GLOBE NEWSWIRE) --EasyCare announced its support for Tents for Troops at the 2017 RV Dealers International Convention/Expo at Bally’s Las Vegas with a welcome reception in its booth. Since meeting at RVDA in 2016, the vehicle service...
Freebie Fridays: Put the Conversation Back In the Sale
Bill Wittenmyer says buying a car is an emotional and wonderful experience. That’s why it’s important to rely less on technology and generic messages and more on your people to put genuine conversation back in the sale.
Auto Subscription – The Dealers’ New Frontier
There is currently much talk in the industry regarding automotive subscriptions as a new innovative ownership model. The fact is, the subscription model has been with us for a long-time. However, most models merely fill the gap between short-term subscription (daily...
Consider Accounting Office Consolidation at Your Multi-Store Dealership Group
As dealerships continue to expand, the logistical and operational complexities of handling processes such as accounts payable, accounts receivable, cash flow, billing, and payroll can become cumbersome and costly. Some questions that should be considered include:...
Are Your Vendors Using Multi-Touch Attribution? Probably Not!
Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return. If you’re a dealer, you are used to vendors providing reports measuring their performance. These reports each...
Your 2018 Budget: Volume and Gross Budgeting for Sales
How is your budget shaping up for 2018? Having fun yet? This is the second part in a series of blogs on how to create a budget that will help you achieve your growth goals. In Part 1, I shared tips on how to do a SWOT analysis. This installment will tackle volume...
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