Trending Auto Retail News
The ADA Update is Almost Here: How Accessible is Your Site?
With an upcoming deadline for the American with Disabilities Act (ADA), let’s take just a few minutes and talk about what this means for website owners. The ADA was signed into law in 1990, and was designed to prevent discrimination against marginalized groups. When...
Body Language is Important… Especially in Digital Marketing
Interpreting meaning through communication can be hard. For example, the simple statement “Fine.” What does that word really mean? Ultimately, it depends on the context and, more importantly, how it’s said and the body language which happens in that exact moment. When...
Freebie Friday: Inspect What You Expect
In this Freebie Friday, ELEAD1ONE Partner Bill Wittenmyer says it’s time for you to inspect what you expect. That means always checking in on the customer experience, ensure processes are smooth, and making sure the experience you want to happen is actually happening.
TagRail™ Launches Digital Retail Platform that Pulls Shoppers from their Livingrooms to Dealers’ Showrooms
DUBLIN, CA – January 18, 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the general availability of its Digital Retail Platform. It is a dealer-customizable and brandable online car-buying tool to help dealerships attract,...
Jumpstart Automotive Media Path to Purchase Insights: Ford Mustang is Most-Viewed Vehicle of 2017; Toyota Camry Sees Highest Growth with a 62% Increase
San Francisco, CA—January 18, 2018 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, reveals the vehicles shoppers researched most during 2017, and the vehicles that saw the biggest jump in views during the year. The Ford...
BLACK BOOK DATA SHOWS ALL VEHICLE SEGMENTS DEPRECIATING SLIGHTLY HEADING INTO 2018
LAWRENCEVILLE, Ga. (January 17, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -2.9%. Cars overall dropped -3.0% and trucks decreased -2.8% in value during December. All vehicles averaged a...
6 Methods of Consumer Targeting Every Business Should Try in 2018
When reviewing advertising and marketing strategies for the New Year, there are a few basic strategies that should be addressed for 2018. Utilizing uncommon methods for defining a target market and how it has changed, gathering information about that new market or...
MAJORITY OF AUTO LEASES MAINTAIN 2017 PRICES ENTERING JANUARY
55% of Today’s Popular Leases Retain their Monthly Payment Prices from December CINCINNATI, OHIO (January 17, 2018) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on...
Gee Leung Joins LotLinx as Chief Operating Officer
Leung Brings 20 Years of Digital Media and Technology Experience to Complement LotLinx’s Growing Executive Team CHICAGO, January 17, 2018 -- LotLinx, the industry’s #1 Automotive AI, today announced Gee Leung has joined the Company as Chief Operating...
Service Departments, Get Ready for the Future of Voice!
Consumers are all about convenience. The Internet has opened access to instant information and new technology continuously enables consumers to accomplish goals faster, access information more easily and organize their lives -- all without the help of a single live...
Used Car Market Insights: Sub-Compact Crossovers Weak in Holding Value
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows...
Communication Makes Everything Easier
In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal. However, there is one thing that...
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