Trending Auto Retail News
Here’s How Facebook Marketplace Will Impact Automotive
Bob Dylan hit it on the head when he said, “The times, they are a-changin.” Few things change as quickly as technology, and automotive isn’t exactly shy about keeping pace. That is to say, dealers have been using technology to sell cars as soon as it hits the market....
Do You Care How You Receive Your Customer’s Money? You Should!
The way consumers can pay for goods has dramatically changed over time. From bartering, to cash, to checks, to debit cards, all these shifts had one thing in common: More convenience and reduced friction. Well, what are consumers doing now? According to an article on...
Sweet Expectations
Working with an advertising agency can prove to be a difficult task. Unless you have an unlimited budget to work with, like agencies that handle Global 1000 companies such as Nike, Apple, Nestle, or Toyota, finding an agency that can work within your parameters takes...
Agencies Using the Wrong Metrics for Paid Search
I'm enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working one-on-one with these business owners to help them both shed waste, and make better investments is fulfilling. While I've uncovered many areas...
Freebie Friday: Preparation Eliminates Pressure
Are you prepared? Bill Wittenmyer explains why being prepared will make you more successful.
When Knowing What You Don’t Know Slays the Marketing Dragon
A massive amount of data is now available on every potential car buyer, with a multitude of ways to use it. And, when it comes to targeting your audience, most ad platforms try to make it easier for you. The thought process is usually something along the lines of, the...
Patience: Why Squirrels Can’t Be in Charge of Business Decisions
I know if seems like an odd image. A squirrel running around searching for their next nut. Moving fast, heading in one direction and then another quickly thinking, “That’s where my nut is.” I know you may be thinking, “OK Glenn, how are you tying this into business...
Innovate Auto Finance debuts full-service loan portfolio investment program with $50 million commitment from multinational asset management firm
This partnership will leverage Innovate’s extensive experience acquiring subprime auto loan portfolios, as the company will source, perform due diligence, underwrite, process and service portfolios purchased by the asset management firm. FORT WORTH, Texas – Jan. 25,...
PAR North America Announces Key Leadership Changes
CARMEL, Ind. – January 25, 2018 – PAR North America, a business unit of global vehicle remarketing and technology solutions provider, KAR Auction Services, Inc. (NYSE: KAR), announces the promotion of several key leaders. PAR North America is a leading U.S. provider...
National Credit Center Launches New Website
The newly redesigned website offers visitors richer insights into how the Company is helping Automotive Dealers with customer decisioning and acquisition LAS VEGAS, NV (January 23, 2018) — National Credit Center LLC (NCC), a data driven company leveraging credit and...
How to Create a Memorable Customer Experience
As a seasoned road warrior, I don’t always look forward to the next airport, cab ride or hotel destination. There are definitely some aspects of traveling that are forgettable. However, over the years I have developed a list of favorites, as in favorite restaurants...
Video Testimonials For Less Than $100 In Gear
Wasting tons of energy and funds gearing up for making testimonial videos is just that- A WASTE. You don’t need a video team or even a lone videographer to create top-quality, high performing customer testimonials. All it takes is utilizing the thing that’s on you,...
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