Trending Auto Retail News
Witt’s Wise Words: Are Your Payplans Keeping Up?
In this edition of Witt's Wise Words, Bill Wittenmyer shares why ensuring that your payplans are keeping up with the modern employee is vital to increasing employee retention.
Brand Centric Growth
I once heard influential thinker Michael Porter say that strategy is as much about what you choose not to do, as what you choose to do. Over time, I have found that, while rewarding, choosing what not to do is far harder. It is always tempting to chase sales by...
Hard Facts: Increase the Success of Your Marketing Efforts
Wondering how to increase engagement with your content? This week I'm sharing one quick modification you can make to your ads that can result in a big change. Learn more in this week's Hard Facts.
Amazon Is Coming: How Auto Dealerships Can Win
When the history of retail in the digital era is written, the calculus in defining winners and losers will center around how retailers leverage marketplaces. Currently, Amazon’s use of its digital marketplace is the force powering Amazon’s success. According to a...
Black Book Used Vehicle Retention Index Finishes December On a Slightly Weaker Note
2017 Overall Saw Stronger-Than-Expected Retention Rates from Economy & Hurricanes LAWRENCEVILLE, GA (January 5, 2018) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions,...
Mystery Solved: Someone Created More GMB Listings For Your Dealership
A Toyota dealer called me this week to ask what I thought was a simple question. The eventual answer to his question opened up a can of worms. All auto dealers, especially larger volume stores, need to take action immediately. Today is the best day to get this done...
Could Subscription Services & Autonomous Vehicles Solve the Recall Epidemic?
While the struggle to decrease unrepaired recall vehicles on the road continues, new business models and technologies are arriving which could dramatically reduce the problem. Foremost among them are the advancements in autonomous cars, the introduction of...
Freebie Friday: Shut Up and Listen More
In this week's episode of Freebie Friday, Bill Wittenmyer explains why salespeople should stop talking so much and begin listening more.
Are Autonomous Vehicles the Future of Automotive Marketing?
If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen. Then, as...
The New Year’s Resolution You Should Keep: Managing Your Healthcare Costs
January is the month of new beginnings, and of course, New Year’s resolutions. But beyond setting a personal goal this year, what if you decided to use your energy to set your dealership up for success instead? What if your New Year’s resolution was to finally find a...
Used Car Market Insights: Record Decline for Car Segment
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows cars...
How to Use Social Media to Engage Shoppers at Every Stage of the Funnel
The experts agree: a good social media strategy promotes your dealership’s image as a friendly neighborhood store. Right? Or maybe it displays all of your most recent offers with complete vehicle information. No, the absolute best strategy boosts helpful content to...
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