Trending Auto Retail News
Your DMS and Recalls
Last year was a record year for recalls; over 50 million vehicles had recalls with over 900 different campaigns. This was the third year in a row that recalls topped 50 million vehicles. Recalls can be good business for dealers if they handle them properly. What is...
The Marketing Tune-Up That Turns Inbound Shoppers into Customers
Not too long ago, a customer’s first step when considering a car purchase was a trip to the dealership. That’s no longer true. Today, 88% of car buyers use the Internet to research and shop for a new or used vehicle. Almost half do their research using multiple...
Video: An Essential Part of Your Digital Toolkit
One of the many strengths of digital advertising is the broad range of possibilities it covers as a marketing channel. In just this one area, dealers can target customers in any number of ways, from dynamic search to programmatic display to social. Of course, that...
Why Dealerships Must Embrace the Concierge Economy
It was a movie scene that predicted the future. In the 2002 blockbuster film Minority Report, Tom Cruise played a police officer on the run from a frame-setup. And as he walked through a mall on this near-future Earth, sensors scanned his retinas to tailor ads...
9 Social Media Lessons I Learned From My PE Teacher
Teachers can affect our eternity. In fact, it's hard to tell where the influence stops, if at all, even many years later. On today's social web, our values appear front and center. As the saying goes, reputation is everything and there are social media lessons to be...
Dealer Magazine Interview: Pete Dorsch of Dorsch Ford Lincoln Kia
In the truest sense of the word, Dorsch Ford Lincoln Kia is a family operation. Don Dorsch bought a Ford dealership in 1970, their first, and later added both Lincoln and Kia franchises. In 1999, Don’s three sons—Pete, Mike, and Dan—bought the dealership from their...
Tell Your Story!
First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have absolutely no marketplace distinction other than price. If you don’t have a brand, your only ‘blue sky’ is your real estate and...
Managing People & Processes for a Stronger ROI
When I ask most dealers to tell me about their Customer Relationship Management (CRM) initiative strategy they instantly default to what piece of software they use and that is where it ends. Funny how we focus almost 100% of our faith and attention on what is deemed...
Improving Profitability – Building Your War Chest
Reducing costs and improving profitability seems to be a constant initiative in many organizations. Ask anyone in a dealership if there is a “cost reduction effort” underway and you will get a look like you just fell off a truck and are covered in mud… “of course, we...
Nissan Dealers Join Forces Against NNA Policies
Nissan dealers are fed up with NNA’s abusive tactics and are creating an alliance of Nissan dealers in hopes of negotiating favorable changes to NNA policies. These NNA practices include: Constant changes to incentive programs; Unreasonable and unattainable objectives...
Bringing Next Generation Family Members into the Dealership
One of the biggest questions dealers are asking these days is when and how to bring their next-generation of the family in the dealership. The simple answer to this is that they should come into your business when they, and you are ready. Readiness, however, is a...
What the World Needs Now…
In 1965, the Jackie DeShannon song with its famous lyrics, “What the world needs now is love sweet love,” became a megahit, and has since been recorded by one hundred additional artists. Today, fifty-two years later, as one observes what has arguably become a crybaby...
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