Trending Auto Retail News
LEASE CREDIT APPROVAL RATES DIP TO BEGIN 2018
Higher-Than-Average Number of Lease Shoppers Continued To Search for Luxury Leases Into January and Past the Holiday Promotions CINCINNATI, OHIO (February 12, 2018) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants...
What the Hospitality Industry Can Teach Us About Dealerships of the Future
Life used to be simple. People would stay in a hotel when they needed somewhere to rest their weary head while traveling. As long as a room had a comfortable bed, working air conditioning, and a television, it was good to go. Now, people expect more. A lot more....
3 Key Metrics for New Car Success in 2018
I recently came across an article that may provide a glimmer of hope for franchise dealers: “Hitting rock bottom is the BEST thing that can ever happen to you.” It certainly seems like we’ve hit rock bottom if you look at new vehicle profits. NADA Data’s mid-year...
10 Reasons Every Dealership Needs a Written Content Strategy
If you're a dealership marketer, chances are you've heard a lot about content marketing. Well, be prepared because it's going to be even more important in 2018. The term "content marketing" covers a lot of territory within marketing strategy from blog posts and...
5 Reasons Car Dealers Should Be Concerned with Fraud
Here in the U.S., fraud is on the rise in a big way. Massive data breaches, like the Equifax breach, have given criminal fraudsters access to more information to defraud consumers and businesses. That is why we can expect more fraud perpetrated and more losses...
EPA Administrator Scott Pruitt: Growing Business and Protecting the Environment
“What is true environmentalism? The Obama administration told us you can’t be about jobs and growth and protect the environment. I simply reject that! We can do both,” according to Scott Pruitt, Administrator of the US Environmental Protection Agency. “I think true...
Don’t Let Your People PRACTICE on REAL Customers!
We have all heard that saying “Practice makes perfect.” Well, I am here to tell you that is a straight lie. Practice does NOT make “perfect.” If you are practicing the wrong things, then you are not becoming perfect, you are only ingraining wrong things into yourself...
Payplan? I Donno It – I Just Get A Check Dude
As you would probably surmise, I get called in often when departments are losing money – usually big dough. The onset of a typical rebuild is launched by examining personnel expenses, which as you well know constitute the largest one group of expenses by far. Over...
Interview with Toni Anne Fardette of Atlantic Auto Group
Toni Anne Fardette is the Director of Business Development for the Atlantic Auto Group ($1.1 Billion Dealer Group) in Long Island, New York. Atlantic brands include Lexus, Audi, Hyundai, Toyota, Honda, Ford, Lincoln, Nissan, Volkswagen, Chevrolet, Jeep, Dodge, and...
5 Ways to Power-Up Your Advertising Effectiveness!
There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research. Now, more than ever, you need real-time feedback on the media habits of your customers to get some sense of the cumulative attribution leading to your sales. Surveys and polls...
The Greatest Opportunity Comes at A Time Of Shortage
Ever think about the number of components that are required to work seamlessly together in order to simply start your car and drive it to your destination? Recently, I was considering all of the important and essential components which were working together in keeping...
Diseconomies of Scale: New Normal for Many Growing – Decentralized Groups
Last month we discussed the benefits cap (economies of scale) that come from scale and growth if an organization has centralized its key support functions. This month, I’d like to focus on the diseconomies of scale that many growing groups experience when they are...
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